Growing a business can be a mixed bag of success and stress if you don’t know where to start. You know you have a great business already, and you have the vision for where you want the business to go, but the haze between Point A and Point B makes this next step seem like quite the daunting task. From our growing business to yours, here are our top tips to help you grow your business without breaking your bank or your sanity.
Setting goals can help to guide you and your employees in the right direction to take your business to the next level. Establish the benchmarks you want your business to reach in the coming weeks, months and years, and review these goals with your team regularly to ensure that everyone has the same focus in mind. It will provide you with a good baseline to track your growth, as well as give your team something to celebrate once they are reached.
Find What Works and Do It Better
If a restaurant is looking to expand, they don’t start selling sports memorabilia. Instead, they might look into offering a delivery service. If a basketball player is looking to further their career, they don’t decide to start playing football. Instead, they work twice as hard to develop their skill set on the basketball court. The same applies to the business world - while your first instinct might be to diversify your products or services, your business would actually better benefit from simply expanding on what you do best.
Be Where Your Customers Are (and That’s Probably Social Media)
Have an ideal customer in mind and find where they are active online. Your business does not need to be active on every social media site, just where you will have the best opportunity to communicate with your target audience while showing off everything that your business has to offer. For instance, we have found that our audience of primarily small business owners is most active on Facebook and Twitter, so that is where we focus the most of our social media marketing efforts.
Become a Lifelong Learner
A successful business leader never suppresses their hunger for knowledge. Similar to how a warm-up exercise keeps your body strong, continuing to learn even after you hit it big will keep your mind strong. It is important to set aside time in your day to learn about advancements in your industry and gather insights from thought leaders to help you think of new and creative ways to take your business to the next level.
Improve Your Website’s SEO
If you want your business’s website to be seen, search engine optimization (or SEO) will be your greatest tool. People interact with Google like a close friend - whatever Google suggests as a top website in a search query, they will probably trust to be their best option. Making it a priority to bolster your SEO strategy could be the difference between ranking on the front page of a Google search and not ranking at all.
Develop a Personal Brand
As much as it is important to brand your business, it is just as important to brand yourself. Odds are, potential customers and job applicants will browse the internet in order to learn more about you before reaching out. Make it a priority to establish yourself as an expert in your field while still injecting your personality into your online presence. That way, your audience will come to know both your voice and your scope of knowledge.
We all know the importance of networking, but it can be even more valuable when you find another business owner in your community to partner up with. Partnerships open the door for new business opportunities in a field that you might not usually branch out into, while getting your business’s name out there to a wider audience. Some businesses might even be interested in partnering with a local nonprofit, such as a restaurant and a food drive or a pet supply store and an animal shelter.
Seek Out Free Press
One of the most effective ways to spread the word about your business is to get your name into the press - and it's even better when you can do it for free! Press can establish your credibility as a business leader, increase your company’s visibility, and ultimately drive visitors to your website. In order to get free press, consider submitting quotes to reporters, guest blogging on another website, or attending press-worthy events in your community.
Use Video Marketing
Videos are a great way to grow your business for two reasons: they’re user-friendly and encourage interaction. Whether you are using a video to educate your audience, promote a product or service, or simply make viewers laugh, videos help to strengthen your marketing campaign and are magnets for likes, comments, and shares on social media.
If you’re looking to expand your small business, Creative Click Media knows where to start. Contact us today to see how we can help you find the right strategy to take your business to the next level.