STAFFORD, NJ - As a prelude to its national holiday giving tour, Amazon is donating new bicycles and helmets to 185 children of active military families who are stationed at Joint Base McGuire-Dix-Lakehurst Base in New Jersey. The children and their families will attend a benefit concert at the Kimmel Center in Philadelphia on Friday, December 2, and will receive their new bikes at a reception hosted by Amazon and the Philly POPs at 7:00 pm just before the concert begins. 

Yesterday, about 50 volunteers spent the day assembling bicycles and parading them down Broad Street to the Kimmel Center with representatives from Amazon, Philly POPs CEO Frank Giordano, Bellevue General Manager David Walsh, Philadelphia Police Department Deputy Commissioner Christine Coulter and numerous police officers and members of the community.

Sign Up for E-News

“This has been a true outpouring of local community support for the children of these military families, many of whom might not have the funds to spend on new bikes this holiday,” said Anne Laughlin, spokesperson for Amazon. “The Philadelphia police department as well as several businesses have been very supportive. This gift represents Amazon’s commitment to give back to the communities where we have customers and associates as well as our support for the men and women who serve our country.”

Earlier this year, Amazon pledged to hire 25,000 veterans and military spouses over the next five years.

Brian Jones, a military veteran and a director of operations for Amazon, will speak on behalf of the company at the Kimmel Center as Amazon associates deliver new bikes and helmets to the families. 

“This has been a tremendous effort with our local community partners and volunteers,” added Laughlin. “We cannot wait to see the smiles tonight when Christmas comes early for these children.”