Business & Finance

TAPinto Crushes Monthly Readership Record: 809,024 Readers in January 2017


STAFFORD, NJ -, a network of 61 franchised online hyperlocal news sites in New Jersey and New York, marked the beginning of 2017 with a record month of traffic in January.   

January also marked the launch of TAPinto Newark, which -- out of the gate -- broke the story of a bishop being assaulted in a cathedral in Newark.  The article was picked up by ABC, NBC, CBS, the Associated Press and the UK Daily Mail, among many others. The video of the incident has garnered over 1,000,000 views on YouTube., which began in 2008 as an all-online local newspaper in New Providence, NJ founded by residents Michael and Lauryn Shapiro, is now the dominant player in local news. The network provides original local news reporting on a daily basis in more than 75 towns. It is growing while other media organizations are slashing local news coverage and laying off journalists.    

For the month of January, TAPinto was read by more than 809,024 unique visitors, breaking its former record of 713,308 established in September 2016.
During the last year, TAPinto has had 5,545,995 unique visitors who've read 18,901,243 pages on the site, both records as well.
"TAPinto sites are locally owned and operated and do their own original local news reporting," said CEO and Publisher Michael Shapiro. "That local ownership and local reporting makes all the difference."
TAPinto provides the backend, training and support to its franchisees. "We've created a growing and successful network of online local news sites that has become a model for the struggling media industry," Shapiro said. "Our innovative model enables our sites to not only produce great original local news content but to also achieve record-breaking traffic and financial sustainability."

Shapiro said TAPinto is proving that journalism, at least on the local level, has a future.
"At a time when pundits are writing the obituary for the news media, we are providing a way forward that respects journalism's rich traditions while creating a sustainable business model from which everyone benefits," he said. "As we continue to grow, we are committed to improving local journalism. Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."
For more information on franchising TAPinto in your area, please click here. was founded by New Providence, New Jersey residents Michael and Lauryn Shapiro, is accredited by the New Jersey Press Association and currently has more than 5.5M readers.  The all-online hyperlocal news site boasts more than one hundred columnists, a full-service Community Calendar, Business Directory, and local Real Estate Listings. The public can friend on Facebook at and can follow on Twitter at  
In addition, is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here for more information. currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater/Raritan, Cedar Grove, Chatham, Clark, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Far Hills, Flemington, Florham Park, Franklin Township, Green Brook, Hillsborough, Kenilworth, Little Falls, Long Beach Island, Livingston, Madison, Mahopac (NY), Maplewood, Millburn/Short Hills, Milltown/Spotswood, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Plainfield, North Salem (NY), Nutley, Olean (NY), Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan, Roselle/Roselle Park, Roxbury, Scotch Plains/Fanwood, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Springfield, Stafford, Summit, Totowa, Union, Verona, Warren, Watchung, West Essex, Westfield, West Orange, Woodland Park and Yorktown (NY). 

TAP Into Another Town's News:

Sign Up for E-News


Upcoming Events


Fri, March 23, 12:00 PM

St. Francis Parish and Community Center, Long Beach Township

Fish and Chip Dinner

Food & Drink Giving Back


Sat, March 24, 1:00 PM

Mainstreet Alliance Church , Manahawkin


Religions And Spirituality


Sun, March 25, 12:00 PM

Manahawkin Elks Lodge, Manahawkin

Easter Egg Hunt at the Manahawkin Elks

Giving Back

LBI Speech Pathologist Shares Concern About Electronics Negative Impact on Literacy

March 4, 2018

Dear Editor:

As speech-language pathologists across New Jersey prepare to mark “National March into Literacy Month,” let’s address the alarming number of young children who spend countless hours a day on a handheld screen.

According to a study from the Pediatric Academic Societies Meeting, the more time that children under two years spend on smartphones, tablets and ...