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Blow Out The Numbers and The Candles: Record Audience Metrics, Revenue Growth as TAP Turns Nine

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Credits: TAPinto.net
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Credits: TAPinto.net
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TAPinto.net celebrated its ninth birthday on Monday at its franchisee meeting held at Summit's Grand Summit Hotel. 

What began in 2008 as an all-online local newspaper in New Providence founded by Michael Shapiro and his wife, Lauryn, is now the dominant player in local news, with more than 65 TAPinto sites providing original local reporting every day in more than 100 towns in New Jersey and New York. The company's growth took place during a time when other media organizations slashed local news coverage and laid off staff.  

"Traffic continues to grow, with more than 894,000 readers in September 2017," Shapiro said. "80,221 people are receiving TAPinto's daily e-news and 162,776 people follow TAPinto sites on Facebook. Revenue is up approximately 50 percent year-over-year."

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TAPinto is investing more than $150,000 in technological improvements including new infrastructure and databases to support further expansion, Shapiro added.   

"TAPinto sites are locally owned and operated and do their own original local news reporting," Shapiro said. "Local ownership and local reporting makes all the difference. By providing the back-end, training, and support to our franchisees, we created a growing and successful network of online local news sites that is a model for the struggling media industry. Our innovative model enables our sites to not only produce great original local news, but also achieve record-breaking traffic and financial sustainability."

What's next for TAPinto?  "If I were a betting man, I'd put money on TAPinto launching in another state in the next six months," Shapiro said.

"As we continue to grow, we are committed to improving local journalism," he added. "Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."

For more information about franchising TAPinto in your community, visit www.starttap.net 

TAPinto.net is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6.5M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend TAPinto.net on Facebook at Facebook.com/tapintolocal and can follow TAPinto.net on Twitter at Twitter.com/tapintolocal 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 

In addition, TAPinto.net is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. 


TAPinto.net currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hasbrouck Heights, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Parsippany, Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Teterboro, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park, Wood-Ridge and Yorktown (NY).  It also has a franchised Travel section, TAPintoTravels covering domestic and international travel and TAPinto Horses, covering everything equestrian in the tri-state area.

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Summit

Upcoming Events

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Sun, April 22, 8:00 AM

Summit Summer Farmers Market, Summit

Summit Farmers Market

Community Calendar Food & Drink Green Health & Wellness

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Sun, April 22, 1:00 PM

17 Kent Place Boulevard, Summit

Self-Care Event

Health & Wellness Religions And Spirituality

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Mon, April 23, 7:00 PM

Summit Free Public Library, Summit

Grades K-5: Books and Woofs

Arts & Entertainment Education

Summit Fire Department Blotter

02/01/2018, 7:26 am - FD dispatched to Route 78 East Bound mile marker 47.2 for a reported motor vehicle accident with entrapment and injuries. On arrival both the Springfield and Summit Fire Departments set up for extrication. The vehicle was chocked to stabilize the vehicle. EMS performed patient care. A hose line was stretched for possible fire suppression by the Berkeley Heights FD.

Summit Police Blotter

April 11, 2018

3/13 - Jayhee Cho, 32, of Summit was arrested and charged with criminal mischief. Mr. Cho was processed and released with a pending court date.

3/13 - Aseyefigh K. Papanye, 30, of Brooklyn, New York was arrested and charged with theft of credit cards, fraudulent use of credit cards, theft by deception, theft by unlawful taking, obstruction of the administration of the law, and possession of ...

Audio: Point View's Petrides Says Despite Company Growth, Netflix Stock Valuation Just Too High

April 18, 2018

Point View Wealth Management's Managing Director and Portfolio Manager, John Petrides, live on Bloomberg Radio discussing what to do with Netflix stock post the strong quarterly results:

ptview.com/medias/tv-radio

Note -  interview starts at 2:00-minute mark.

For nearly 25 years, Point View Wealth Management, Inc. has been working with families in ...

Team Veronica Holds "Be the Match" Drive Apr. 23

Team Veronica is coming to a town near you!

Veronica is a seven-year-old who is in need of a bone marrow transplant. Be The Match is a national registry for finding a match(es) for a bone marrow transplant. It is a simple swab test of the inside of your mouth. 

On Mon., April 23, Be The Match will be at the Bayonne Fire House from 3 - 7 p.m.

Veronica of West ...

Fear of Rising Rates? Remember The Reason You Own Bonds

If the current interest environment has you concerned about your bond portfolio, remember why you are investing in bonds.  The role bonds, or fixed income, play in a portfolio is not solely based on performance.  Bonds are used to offer stability, particularly when stock market volatility is rising. Rate hikes can dampen bond performance, but keep perspective on how rising rates impact ...

Cluelessly Clueless

I teenaged my way through high school under the assumption that my parents had no idea what I was doing.  I like to think I was pretty good at withholding information and presenting situations in ways that were other than they really were.

 

Still, sometimes they found things out.  Like the time my friends plopped me on our front door step at one o'clock in the morning ...

Practice for the PARCC @ Your Library

Students in Grades 3 and up who live in Summit can practice the Math and Language Arts skills that they learned in school and prepare for the upcoming PARCC exam using the Summit Free Public Library’s FREE subscriptions to Lumos Step Up and Learning Express.  

To access Lumos Step Up and Learning Express, visit the library’s website:  www.summitlibrary.org.

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