SUMMIT, NJ - Vineyard Vines, the lifestyle clothing and accessory company founded by two brothers on Martha's Vineyard, has a mantra / tagline stating "Every Day Should Feel This Good."

When one found themselves in the company of Kyle Kirst, the afore-mentioned motto came to life, as being in the presence of the late Summit High School Varsity Lacrosse team assistant coach made one feel truly special, with copious good vibes -- 'mojo' -- emanating from a man who oozed positivity, humor, warmth and humility.

When Coach Kirst passed in June of 2015, he left behind a wife and five sons. A special day of shopping at Vineyard Vines in Short Hills, hosted by Karen O'Connell and Jim Davidson, will benefit the Kirst Children Education Foundation.

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From 5- 8 p.m., shoppers will enjoy 10% off all merchandise purchases, and Vineyard Vines Short Hills will donate an additional 10% of those purchases to the Kirst Children Education Foundation. A few select items, including gift cards, are exempt from discount.

Vineyard Vines Short Hills is located within the Mall at Short Hills, at 1200 Morris Turnpike.