Classic destinations like The Grand Summit Hotel have always worked tirelessly to set themselves apart from the 'cookie cutter' approach taken by the fast to market chain hotels that seem to spring up overnight.
Independent hotels pride themselves on being able to get closer to the customer instead of relying on data points, and that a personal touch will remain important to their success for years to come.
That being said, the proliferation of hotel and airlines rewards programs that have been around for ages, have increased greatly in popularity as hotels and airlines strive to create loyalty among their customers. The Grand Summit Hotel has been a member of Preferred Hotels going back to the days when the company was called Indecorum.
The company, under the leadership of John and Gail Ueberroth, has grown to over 600 hotels in 85 countries. With daughter Lindsey Ueberroth now at the helm, the company’s roster of high-end hotels throughout the world boasted reservations revenue in excess of $1.1B, an impressive 15.5% year-over-year increase.
What this means for loyal guests of The Grand Summit Hotel is access to some of the world’s most beautiful properties through Preferred’s iPrefer program. The program, originally launched in 2009, was revised in February 2016 to become a much richer program with an impressive list of rewards accumulated like traditional plans through volume stays at hotels worldwide in the brand and program.
The hotels are incentivized to sign up guests staying at the hotel by either prompting the guest to do so at check-in, or through a very seamless process at the time of reservation through the hotel’s website booking engine
“People like hearing that we are part of something much bigger than just being an historic boutique hotel in the great town of Summit,” says Front Office Manager Koen Schreij. “Our business travelers are from all over the world and are well traveled, they want to know that their stay with us has benefits beyond the comfort the hotel provides and the best location in New Jersey.”
Signing up for the program is simple, and there are no barriers to entry.
Once you stay at any of the worldwide properties you begin compiling points toward future stays for use in your leisure or business travel. Hotels that joined the brand in 2016 include those added to locations including London, San Diego, Bangkok, Tarrytown, New York, Denmark, Thailand, Nevada, and Dubai to name a few. If you are traveling internationally there’s a good chance Preferred has a hotel there.
“It is a huge advantage for us to have partners around the world for us to both share business with, and further our important business relationships with our corporate and leisure guests,” adds Assistant General Manager Michael Marino.