Orange is the color a group of Hadiya’s friends chose to wear to remember her life. They chose orange because that’s what hunters wear in the woods to protect themselves and others.
"On June 2, in urban communities across the US, buildings and bridges will be lit orange for National Gun Violence Awareness Day, but I kept thinking, 'What about the 'burbs?',” said Rzeszowski. "We are trying to reach as many people as possible in a very short time window, through grassroots organizers’ personal networks, exposure to merchants’ client bases, and faith leaders’ congregational connections."
According to Rzeszowski, grassroots organizers today began their campaign by blanketing the community with e-blasts with more emails and social media shares to follow as June approaches.
Postcards and flyers have been distributed to downtown businesses, and select Summit merchants are taking support and promotion to elevated levels, including MONDO, The Bar Method, LoYa Yoga, Zoku Salon, Dor L’Dor, The Teapot, and Willow St..
The Unitarian Church in Summit is promoting the initiative through their network, and assisting in anchoring other faith leaders, while also providing visual exposure on front of the Church on Springfield Avenue.