Business & Finance

Virtue Tile Has Long, Colorful History in Summit

e78759827fc1047bc920_virtueTileIMG_4277_copy.jpg
Virtue Tile Owner Dave Mozes with sales/ design associates Jayne Miller and Katie Lengyel. Credits: David Mozes
e78759827fc1047bc920_virtueTileIMG_4277_copy.jpg

SUMMIT, NJ – Virtue Tile has a long history in Summit, and an even longer history in northern New Jersey, dating back to the days when W.D. Virtue built the business, brick by brick.

Virtue’s grandson, David Mozes, now runs the business that has been in Summit for decades. While they now provide high-end tile to high-end residential and commercial customers, it started as a brick business. In the mid-1950s, David’s parents settled in Summit and his father started selling bricks for his grandfather. In fact, they provided the brick that was used to build Summit High School and the public library.

But as time went on, David’s father discovered he could sell a truckload of tile at more of a profit than brick, so the business added tile to its offerings. Eventually they switched completely to tile, and Virtue is now the area’s go-to place for beautiful, unique tile that makes home interiors stand out.

Sign Up for E-News

While Virtue Tile initially dealt primarily with professional interior designers and the commercial sector, since David took over it has gradually gone from 80-90 percent commercial to that much residential. In the Summit area, most of their tile is sold for high-end remodeling projects.

“We’re known for having beautiful, expensive tile, but we also have tile to suit any budget,” David said. “We can work with any budget, from shoestring to sky’s the limit. The key is that we’ve been around for so long and we’ve been so successful that a lot of vendors know us, and keep coming to us with new products. Those relationships have served us very well over the years. We have built a reputation in the industry and it still holds. People always seem to find us.”

Tile is one of those interior features that never goes out of fashion, although the styles may change.

“In the last 25 years, there are not many kitchens that don’t have some kind of tile on the backsplash,” David said. “Glass is huge these days, in contemporary kitchens and bathrooms. Every day we sell glass mosaics. We even sell countertops of recycled glass.”

Virtue’s commitment to contributing to a clean environment is one of the many things that appeals to today’s consumers. They sell a variety of products composed of recycled materials, and align themselves with manufacturers who actively promote the use of post-consumer and post-industrial waste.

“It’s important to know that much of what makes a product green is its non-toxic nature and sustainability,” David explained. “When it’s properly installed, beautiful ceramic tile will last forever with no adverse effect on the environment.  Many of our suppliers are American and ship to us from within a 500 mile radius, eliminating the need for additional transportation costs.”

To see any of the products Virtue Tile has available, or to talk about the plans for your kitchen, bathroom, fireplace, pool or wine cellar, call (908) 273-6936 or visit www.virtuetile.com.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Summit

Upcoming Events

Carousel_image_bc30a776270d0825eaac_what_stays_graphic

Sun, February 18, 2:00 PM

Dreamcatcher Repertory Theatre, Summit

What Stays by Laura Ekstrand and Jason Szamreta

Arts & Entertainment Community Calendar

Carousel_image_5ee8c2f0eb2fa7451dad_1936833_116854767125_491173_n

Sun, February 18, 3:00 PM

Lawton C. Johnson Summit Middle School, Summit

NJIO's Winter Concert

Arts & Entertainment

Carousel_image_06f9ba160a4082bf98ad_storytime_0317

Mon, February 19, 11:00 AM

Summit Free Public Library, Summit

All Ages Storytime Squad

Arts & Entertainment Education

Summit Fire Department Blotter

12/16/17 7:42 am     FD dispatched to DE FOREST AVENUE and MAPLE STREET for a strong odor of natural gas in area. On arrival found an outside odor of natural gas. PSEG was requested and responded to the scene. Readings of 7% natural gas were found in the manholes in the center of the intersection. CVS was checked and zero readings for natural gas were found. Summit FD was released ...

Summit Police Blotter

February 12, 2018

2/1 - At 0955 hours a report was taken for a theft of a street sign. The unlawful incident occurred between an unknown time frame on Pine Grove Avenue. Value of the street sign was not immediately available at the time of the report.

2/5 - Roberto C. Noel-Berman, 23, of Summit was arrested and charged with possession of CDS. Mr. Noel-Berman was released with a pending court date.

2/5 - ...

Assistance Programs Available for JCP&L Customers to Help with Winter Heating Bills

February 16, 2018

As the cold weather continues, financial assistance programs are available for Jersey Central Power & Light (JCP&L) customers who need help with winter heating bills.

Assistance to qualifying JCP&L customers is available through the Lifeline, Universal Service Fund (USF), Weatherization, Payment Assistance for Gas and Electric (PAGE) and New Jersey SHARES programs.

Lifeline ...

Video: Point View's Deitze Tell CNBC Fed is 'On Track' for March Rate Hike

Point View Wealth Management's Founder, President and Chief Investment Strategist, David Dietze, live on CNBC on how to position your portfolio despite more volatility:

cnbc.com/video

For nearly 25 years, Point View Wealth Management, Inc. has been working with families in Summit and beyond, providing customized portfolio management services and comprehensive ...

Doing Well While Doing Good

The new tax law is predicted to reduce significantly the number of taxpayers who itemize deductions.  That has some concerned about charitable giving. There are ways for taxpayers who do not itemize deductions to give to charity and still receive some tax benefits.

Give from your IRA. Those aged 70-1/2 or older, who must take required minimum distributions from retirement accounts, can ...

AtlantiCast

AtlantiCast Medical Minute: Atlantic Orthopedic Institute’s Scoliosis and Spinal Deformity Center

On this episode of the AtlantiCast Medical Minute, we’ll take you inside the Atlantic Orthopedic Institute’s Scoliosis and Spinal Deformity Center, with the center’s director, Jason Lowenstein, MD.

Video Link: https://www.youtube.com/watch?v=1M7euCp86-c

Let the Games Begin

I am truly awed by the Olympics.  Watching these superb young athletes on TV inspires me to renew my membership to the gym and pursue my lifelong dream of taking home the gold.  

 

The problem is that in my deluded head, I can see actually see myself standing atop the podium.  I am wrapped in a puffy designer ski coat with a huge piece of bling slung around my neck ...

Movies! Movies! Movies! - Three Ways to Enjoy Movies

Most people who use the Summit Free Public Library are familiar with our video collection: thousands of DVDs and nearly 800 BluRays -- and growing!

In addition to recent box-office hits and Hollywood classics, we have foreign films, anime, and musical performances from Aida to ZZ Top. Binge-watch a must-see TV series, discover a new one, or introduce your kids to your childhood ...