SUMMIT, NJ - Being a leader in an industry that has seen hard times requires dexterity and diversity, said Rob Lubeck, a principal at Woodward Properties.

Woodward Properties Realtors is an independent agency that primarily serves the towns of Summit, New Providence, Berkeley Heights, Chatham and Madison.

An affiliation with Woodward Realty Group allows customers to access real estate services in Middletown, Rumson, and Freehold, in Monmouth County, portions of Middlesex County, and northern Ocean County.

Sign Up for E-News

Woodward Properties has been a family owned business since 1995. The business is run by Norman and Roberta Lubeck, and their son Rob Lubeck.

The Lubecks also have a partner in Gloria Woodward, who operates Woodward Realty Group in Monmouth County.

The company’s diversity comes from a home sales division and a property management group, Rob Lubeck said.

“You can’t just sit back and wait for growth,” he said.

The New Jersey real estate market has been hit with falling home prices and sales, foreclosures, the impact of financial troubles at large Wall Street banks, and a slow economy.

But real estate is a local business, Lubeck said.

While there are larger economic issues in play, “it is the local market that makes the difference,” he said.

For Woodward Properties it means being prepared to serve a customer’s needs whether they are selling or buying a home.

And it means working a market place where job security can be an issue, he said.

“We are prepared for all situations,” Lubeck said.

"Our firm's strength has always been the level of service, unparalleled in real estate, that we offer our customers moving into, out of, or within the New Jersey communities we serve," the firm’s owners said.

Agents at Woodward Properties are all long-time area residents and have many years of experience in the business. Norman Lubeck has been in the real estate business for over 35 years. Woodward Properties belongs to a number of organizations, including the National Association of Realtors, New Jersey Association of Realtors, local associations, and the International Real Estate Federation.

Woodward Properties presents a large portfolio of local and regional properties through its showcase, Woodward Featured Homes.

The property services group offers management of single-family homes, individual condominium and townhouse units, and multi-family houses for homeowners, investors, corporations and relocation companies.

 The business is located at 92 Summit Ave. Telephone: 908-598-0155. Website:  www.woodwardhomes.com/.