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Blow Out The Numbers and The Candles: Record Audience Metrics, Revenue Growth as TAP Turns Nine

Credits: TAPinto.net
Credits: TAPinto.net

TAPinto.net celebrated its ninth birthday on Monday at its franchisee meeting held at Summit's Grand Summit Hotel. 

What began in 2008 as an all-online local newspaper in New Providence founded by Michael Shapiro and his wife, Lauryn, is now the dominant player in local news, with more than 65 TAPinto sites providing original local reporting every day in more than 100 towns in New Jersey and New York. The company's growth took place during a time when other media organizations slashed local news coverage and laid off staff.  

"Traffic continues to grow, with more than 894,000 readers in September 2017," Shapiro said. "80,221 people are receiving TAPinto's daily e-news and 162,776 people follow TAPinto sites on Facebook. Revenue is up approximately 50 percent year-over-year."

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TAPinto is investing more than $150,000 in technological improvements including new infrastructure and databases to support further expansion, Shapiro added.   

"TAPinto sites are locally owned and operated and do their own original local news reporting," Shapiro said. "Local ownership and local reporting makes all the difference. By providing the back-end, training, and support to our franchisees, we created a growing and successful network of online local news sites that is a model for the struggling media industry. Our innovative model enables our sites to not only produce great original local news, but also achieve record-breaking traffic and financial sustainability."

What's next for TAPinto?  "If I were a betting man, I'd put money on TAPinto launching in another state in the next six months," Shapiro said.

"As we continue to grow, we are committed to improving local journalism," he added. "Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."

For more information about franchising TAPinto in your community, visit www.starttap.net 

TAPinto.net is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6.5M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend TAPinto.net on Facebook at Facebook.com/tapintolocal and can follow TAPinto.net on Twitter at Twitter.com/tapintolocal 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 

In addition, TAPinto.net is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. 


TAPinto.net currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hasbrouck Heights, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Parsippany, Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Teterboro, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park, Wood-Ridge and Yorktown (NY).  It also has a franchised Travel section, TAPintoTravels covering domestic and international travel and TAPinto Horses, covering everything equestrian in the tri-state area.

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