Business & Finance

Press Releases

Blow Out The Numbers and The Candles: Record Audience Metrics, Revenue Growth as TAP Turns Nine

Credits: TAPinto.net
Credits: TAPinto.net

TAPinto.net celebrated its ninth birthday on Monday at its franchisee meeting held at Summit's Grand Summit Hotel. 

What began in 2008 as an all-online local newspaper in New Providence founded by Michael Shapiro and his wife, Lauryn, is now the dominant player in local news, with more than 65 TAPinto sites providing original local reporting every day in more than 100 towns in New Jersey and New York. The company's growth took place during a time when other media organizations slashed local news coverage and laid off staff.  

"Traffic continues to grow, with more than 894,000 readers in September 2017," Shapiro said. "80,221 people are receiving TAPinto's daily e-news and 162,776 people follow TAPinto sites on Facebook. Revenue is up approximately 50 percent year-over-year."

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TAPinto is investing more than $150,000 in technological improvements including new infrastructure and databases to support further expansion, Shapiro added.   

"TAPinto sites are locally owned and operated and do their own original local news reporting," Shapiro said. "Local ownership and local reporting makes all the difference. By providing the back-end, training, and support to our franchisees, we created a growing and successful network of online local news sites that is a model for the struggling media industry. Our innovative model enables our sites to not only produce great original local news, but also achieve record-breaking traffic and financial sustainability."

What's next for TAPinto?  "If I were a betting man, I'd put money on TAPinto launching in another state in the next six months," Shapiro said.

"As we continue to grow, we are committed to improving local journalism," he added. "Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."

For more information about franchising TAPinto in your community, visit www.starttap.net 

TAPinto.net is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6.5M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend TAPinto.net on Facebook at Facebook.com/tapintolocal and can follow TAPinto.net on Twitter at Twitter.com/tapintolocal 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 

In addition, TAPinto.net is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. 


TAPinto.net currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hasbrouck Heights, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Parsippany, Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Teterboro, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park, Wood-Ridge and Yorktown (NY).  It also has a franchised Travel section, TAPintoTravels covering domestic and international travel and TAPinto Horses, covering everything equestrian in the tri-state area.

TAP Into Another Town's News:

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Summit

Wattick Has Vision, Plan and Dedication Summit Needs

October 17, 2017

I witnessed firsthand Mike's commitment to local issues that affect Summit when, as President of the Summit Taxpayers Association he encouraged me to get involved with those causes. As both a local business manager and resident, Mike really knows and understands our town.

He has a vision, plan and the dedication it will take to make sure Summit remains a great place to raise a ...

A New Face in Politics: Lacey Rzeszowski

Maybe it’s the changing of the leaves and the cooler weather, the exciting race to the World Series, that brings to mind what Yogi Berra once said, “You can observe a lot by watching.”  The last couple of months I have been observing a new face in politics -- Lacey Rzeszowski, Democratic candidate for Assembly in our district (LD21). What I have observed is a woman who ...

Dietze Tackles the Tough Questions From SHS Students

October 15, 2017

Verve, Summit High School’s student newspaper, approached each candidate with the following questions - here are my responses:

What is one significant, concrete reason you decided to run for Summit council?

I love our town and am well suited for the job. I have lived in Summit for over two decades and we have raised our two children, Billy and Betsy, here, who both have attended ...

LaZare: Trump Tax Worst Thing for District 21

For District 21, Trump's tax proposal is giving residents twenty thousand reasons to vote Democratic next month.

Trump's tax bill wants to eliminate the State and Local Tax (SALT) deduction on Federal taxes. Of all the voting districts in the country, ours will be among the worst hit as residents here on average get $20,000 a year in deductions directly from SALT.

This tax ...

Upcoming Events

Carousel_image_10459d34c78ebca2c8c6_6b7eee3a544a7a60f23a_storytime

Tue, October 17, 10:00 AM

Summit Free Public Library, Summit

Mother Goose Storytime

Arts & Entertainment Community Calendar Education

Carousel_image_39967264cb1eab091bed_zumba_strong

Tue, October 17, 12:00 PM

The Connection, Summit

Zumba Strong®

Health & Wellness

Carousel_image_3e2ba7881ff0c273fe28_ba4dbcff8b4a4cf838c3_learn-1996846_1920_steam

Tue, October 17, 7:00 PM

Summit Free Public Library, Summit

Family STEAM Club

Arts & Entertainment Community Calendar Education

Summit Police Blotter

October 17, 2017

10/04 - John K. Schweitzer, 32, of Millburn was arrested and charged with driving while intoxicated. Mr. Schweitzer was released with an upcoming court date.

10/05 - Sharelle N. King, 22, of Piscataway, was arrested on a contempt of court warrant out of Plainfield. Ms. King was turned over to Plainfield Police Department’s custody.

10/05 - Kristian A. Pettis, 23, of Maplewood, was ...

Audio: Point View's Dietze Talks Tax Reform and The Market on Bloomberg

October 16, 2017

Point View Wealth Management's Founder, President and Chief Investment Strategist, David Dietze, live on Bloomberg on how tax reform may impact the stock market!:

bloomberg.com/news/audio

For nearly 25 years, Point View Wealth Management, Inc. has been working with families in Summit and beyond, providing customized portfolio management services and comprehensive ...

Spare Time Fun: 'Trunk or Treat' in the Summit Library and YMCA Parking Lots

The Summit Free Public Library and The Summit Area YMCA are partnering together to present Trunk or Treat on Saturday, October 28 from 7-9 PM.  If it rains, Trunk or Treat will be held on Sunday, October 29 from 6-8 PM.

Kids and families can come dressed in costume, and trick or treat at the decorated cars parked in the parking lot.  If you’re taking a break from trick or ...

Decluttering Your Household? Don’t Forget Your Investment Portfolio

Decluttering Your Household? Don’t Forget Your Investment Portfolio

Have you taken part in the latest lifestyle trend, decluttering your home? This pop culture craze suggests paring down your belongings and simplifying your way to a better life. With an uncluttered home comes the promise of less stress and a clearer mind. These principles also apply to your financial house. Similar ...

Ain't That Grand?

Take Being Social Beyond Posts, Tweets and Chats By Gathering at Summit's Historic Hotel

As the calendar turns to one of the Northeast’s most spectacular times of year, so does the excitement that comes with families and friends getting together again to celebrate the Harvest and fast-approaching Holiday Seasons.

It’s also a time of year to begin planning celebrations of all sorts including holiday parties, weddings, bar mitzvahs, reunions, bridal and baby ...

The Floor Plan

Eliminate Your 'Pet Peeves' of Decorating with These Helpful Hints

You justly love your dog or cat and, if you love pets that much, maybe it's even your dog and cat.

What you don't love are some of the shall we say more challenging aspects of pet ownership as it relates to your living space, specifically the effects a pet can have on the wear and tear of the abode you decorated with the same levels of devotion and adoration you bestow on ...

Are you Ready for your 30s?

Welcome to your 30s!  No matter what your family and living situation, it’s time to think about protecting assets and planning for the future. Whether you are single with a rental apartment, living with a partner, or have a spouse, children and a home, there are some basic steps you can take to ensure the future security of your immediate family.

Here are the basic documents you ...

It's Always About Service

Recently, I had this customer come in for some suspension repairs... The customer told me that this car was only serviced at Lexus but they were tired of getting ripped off so they came to me. When I opened the hood and looked at the engine I couldn't help but notice how filthy it was... You would think Lexus would have at least wiped down the engine covers after all the repairs they had ...

JCP&L Reminds Customers Assistance and Service Programs are Available to Help Pay Utility Bills

Jersey Central Power & Light (JCP&L) reminds customers having difficulty paying their utility bills that they may be eligible for special financial assistance or energy efficiency programs that could reduce the amount of electricity they use.

    Assistance programs available to New Jersey residents include:

Lifeline – Offers a cash grant to help people who ...

Family Health

Second Opinion on Breast Cancer Program Offers Peace of Mind

A breast cancer diagnosis can change a person’s life. And during such devastating news, the sheer amount of information regarding treatment and follow-up care can quickly become overwhelming. However, patients are not alone in this fight. Atlantic Health System’s Breast Cancer Second Opinion Program at Carol G. Simon Cancer Center, Overlook Medical Center, is helping provide peace of ...

Wait. What?

Don’t you have homework to do?

 

My teenage daughter is watching TV, texting, facetiming, instagramming, listening to music, and typing on a laptop all at the same time. 

 

Don’t you have homework to do?  I have to repeat myself a little louder because she is insulated in her electronic cocoon by ear buds.

 

“I am doing homework,” ...