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Blow Out The Numbers and The Candles: Record Audience Metrics, Revenue Growth as TAP Turns Nine

e185f9622e48d9ca91c2_d68759dd68b94759d89a_Screen_Shot_2017-10-05_at_9.33.31_AM.jpg celebrated its ninth birthday on Monday at its franchisee meeting held at Summit's Grand Summit Hotel. 

What began in 2008 as an all-online local newspaper in New Providence founded by Michael Shapiro and his wife, Lauryn, is now the dominant player in local news, with more than 65 TAPinto sites providing original local reporting every day in more than 100 towns in New Jersey and New York. The company's growth took place during a time when other media organizations slashed local news coverage and laid off staff.  

"Traffic continues to grow, with more than 894,000 readers in September 2017," Shapiro said. "80,221 people are receiving TAPinto's daily e-news and 162,776 people follow TAPinto sites on Facebook. Revenue is up approximately 50 percent year-over-year."

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TAPinto is investing more than $150,000 in technological improvements including new infrastructure and databases to support further expansion, Shapiro added.   

"TAPinto sites are locally owned and operated and do their own original local news reporting," Shapiro said. "Local ownership and local reporting makes all the difference. By providing the back-end, training, and support to our franchisees, we created a growing and successful network of online local news sites that is a model for the struggling media industry. Our innovative model enables our sites to not only produce great original local news, but also achieve record-breaking traffic and financial sustainability."

What's next for TAPinto?  "If I were a betting man, I'd put money on TAPinto launching in another state in the next six months," Shapiro said.

"As we continue to grow, we are committed to improving local journalism," he added. "Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."

For more information about franchising TAPinto in your community, visit is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6.5M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend on Facebook at and can follow on Twitter at 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 

In addition, is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hasbrouck Heights, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Parsippany, Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Teterboro, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park, Wood-Ridge and Yorktown (NY).  It also has a franchised Travel section, TAPintoTravels covering domestic and international travel and TAPinto Horses, covering everything equestrian in the tri-state area.

TAP Into Another Town's News:

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Summit Fire Department Blotter

01/01/2018 9:26 am     FD dispatched to a motor vehicle accident, car vs. pole in front of 196 GLENSIDE AVENUE.  On arrival occupant was out of the vehicle.  Summit EMS assumed patient contact. FD made notification to the power company to make repairs.  Summit PD remained on scene for traffic control and road closure until repairs were made.

01/02/2018 7:36 pm ...

Summit Police Blotter

March 12, 2018

3/3 - Daniel T. Lipkin, 20, of Millington was arrested and charged with possession of marijuana, possession of paraphernalia and possession of an alcoholic beverage under legal age. Mr. Lipkin was processed and released with a pending court date.

3/3 - Taurino Alday-Benitez, 28, of Summit was arrested and charged with driving while intoxicated. Mr. Alday-Benitez was processed and released with ...

OLP Presents 'Screenagers' a Documentary on Growning Up in the Digital Age

March 17, 2018

Our Lady of Peace Church and Academy in New Providence will be hosting a special screening of the movie "Screenagers" regarding a very important topic for families and youth – “Growing up in the Digital Age.” The movie delves into the important and current topic of children and teenagers and their use of social media and digital devices. The movie is appropriate for ...

Video: Point View's Petrides Talks Cryptocurrency and Mobile Payment Trends

Point View Wealth Management's Managing Director and Portfolio Manager, John Petrides, live on discussing the trends in mobile payments and cryptocurrencies:

​​​For nearly 25 years, Point View Wealth Management, Inc. has been working with families in Summit and beyond, providing customized portfolio management services and comprehensive ...

Profit from Recent Volatility with Stock Market Bargains

Markets retreated in February, the worst down month in two years. A record surge in volatility caused several ETFs designed as leveraged bets on low volatility to plunge, with at least one being forced to liquidate and hand its investors a near total loss.

The Causes of February’s Market Retreat

The initial catalyst for the sell off was inflation. The January jobs report showed ...


AtlantiCast: Episode 13

On this episode of AtlantiCast, new clinical studies in the fields of cardiology and immunotherapy, national and statewide recognitions for Atlantic Health System medical centers and the inaugural AtlantiCast Collab Challenge!


Learn a Language @ Your Library

Anyone can learn a language at the Summit Free Public Library!

Did you know that the Summit Library has a subscription to Muzzy Club? Funded by a grant from the Union County Board of Chosen Freeholders, Muzzy Club is an online resource that allows Summit Library cardholders of all ages to learn a new language. Languages in Muzzy Club include British and American English, Spanish, ...