MOUNTAINSIDE, NJ - A crowd came out to the MAX Challenge of New Providence and Springfield-Union "Day of Giving" mini Olympics ready to put their fitness and completive edge to the test when they participated in some good old-fashioned fun and games for a cause on Saturday at the Playground Loop at the Watchung Reservation. Win or lose, the participants enjoyed the friendly spirited event that benefitted Breast Cancer Awareness Susan G. Komen North Jersey.
The MAX Challenge Day of Giving is designed to bring together each center, its members, and the community to raise awareness, support, and funds for local charities. The MAX Challenge of New Providence and Union chose Susan G. Komen Northern New Jersey located in Summit as the recipient of their "Day of Giving" event.
Franchise Co-owner Allison DiMarzio was inspired by a member who has been stricken with breast cancer and continues her workouts in between treatments. "She has put her full effort into trying to keep herself healthy," said DiMarzio. "This event is dedicated to her."
The "Day of Giving" began with 100 people attending morning fitness classes at their two facilities and continued at the Loop Pavilion at Watchung Reservation for a morning of family fun mini Olympic games, face painting and DJ entertainment organized by MAX Challenge managers Sarah Kirsch and Donna Seale. DiMarzio and co-owner Amy Whalen set out to exceed their goal of raising $10,000 and will continue accepting donations through the end of the week.
The field at the Loop Pavilion was lined with a vendor market of local small business owners that showcased the latest products from Stella and Dot, LuLa Roe, thirty-one, Pampered Chef, Mary Kay, Wildtree, Little Details Salon, as well as Crazy 4 Cookies and Little Jimmy's Italian Ices. In addition, Magic Fountain (Union), Valentino's (Roselle Park) Kenilworth Garden and Tracy Beveridge (CPA) generously sponsored the event.
All vendors are also members of MAX Challenge and are dedicated to the fitness pledge.
Maggie Reilly, a Pampered Chef representative from New Providence, is a new member and has immediately become a MAX Challenge enthusiast. "You make a commitment to it -- even if you're dragging. -- I have been waiting for something like this for a long time. I want to have real food and realistic exercise," said Reilly. The interval style programs works for Reilly. "You do something for a minute. I can do anything for a minute," she said.
The MAX Challenge of New Providence has doubled their enrollment since opening in April 2016 and looks forward to continued community involvement providing a great service keeping everyone healthy, said DiMarzio.