Health & Wellness

MAX Challenge 'Day of Giving' Benefits Susan G. Komen Foundation

MAX Challenge Co-owners Amy Whalen and Allison DiMarzio with event organizers Sara Kirsch and Donna Seale. Credits: Bobbie Peer
Fitness Instructors, gym members and guests enjoyed the old-fashioned games and competitions as part of the mini Olympics at the MAX Challenge Day of Giving event. Credits: Bobbie Peer
Credits: Bobbie Peer
Egg on the spoon relay race. Credits: Bobbie Peer
Age friendly relay races. Credits: Bobbie Peer
Credits: Bobbie Peer
Sara Kirsch and Donna Seale, both managers at MAX Challenge, organized event full of activities and fun to raise money for Susan G. Komen North New Jersey Credits: Bobbie Peer
Maggie Reilly, a Pampered Chef Rep, said that Pampered Chef also donates 25 percent to Breast Cancer Awareness during the months of May and October. Credits: Bobbie Peer
Face and body painting station. Credits: Bobbie Peer
Andrew Leibowitz of Little Jimmy's Italian Ice started the business while in high school with his brother three years ago. He donated his time and ice was donated for Susan G Komen 973.698.4726 Credits: Bobbie Peer
Students from Eagle Academy of Newark provided the music entertainment. Credits: Bobbie Peer
New Providence resident Jennifer Ventre, owner of Crazy, Cookies, LLC has been baking for most of her life and is known for her cookies.  Credits: Bobbie Peer
New Providence resident Jennifer Ventre, owner of Crazy, Cookies, LLC has been baking for most of her life and is known for her cookies.  Credits: Bobbie Peer
Mary Kay -- raffling a gift card and everyone benefits with a pampering session. Credits: Bobbie Peer
LuLaRoe Credits: Bobbie Peer
Wildtree -- simple,healthy,natural Credits: Bobbie Peer
MAX Challenge Co-owner Amy Whalen with Stella and Dot representative Francine Stern. Credits: Bobbie Peer

MOUNTAINSIDE, NJ - A crowd came out to the MAX Challenge of New Providence and Springfield-Union "Day of Giving" mini Olympics ready to put their fitness and completive edge to the test when they participated in some good old-fashioned fun and games for a cause on Saturday at the Playground Loop at the Watchung Reservation. Win or lose, the participants enjoyed the friendly spirited event that benefitted Breast Cancer Awareness Susan G. Komen North Jersey.  

The MAX Challenge Day of Giving is designed to bring together each center, its members, and the community to raise awareness, support, and funds for local charities. The MAX Challenge of New Providence and Union chose Susan G. Komen Northern New Jersey located in Summit as the recipient of their "Day of Giving" event. 

Franchise Co-owner Allison DiMarzio was inspired by a member who has been stricken with breast cancer and continues her workouts in between treatments. "She has put her full effort into trying to keep herself healthy," said DiMarzio. "This event is dedicated to her." 

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The "Day of Giving" began with 100 people attending morning fitness classes at their two facilities and continued at the Loop Pavilion at Watchung Reservation for a morning of family fun mini Olympic games, face painting and DJ entertainment organized by MAX Challenge managers Sarah Kirsch and Donna Seale. DiMarzio and co-owner Amy Whalen set out to exceed their goal of raising $10,000 and will continue accepting donations through the end of the week

The field at the Loop Pavilion was lined with a vendor market of local small business owners that showcased the latest products from Stella and Dot, LuLa Roe, thirty-one, Pampered Chef, Mary Kay, Wildtree, Little Details Salon, as well as Crazy 4 Cookies and Little Jimmy's Italian Ices. In addition, Magic Fountain (Union), Valentino's (Roselle Park) Kenilworth Garden and Tracy Beveridge (CPA) generously sponsored the event. 

All vendors are also members of MAX Challenge and are dedicated to the fitness pledge.

Maggie Reilly, a Pampered Chef representative from New Providence, is a new member and has immediately become a MAX Challenge enthusiast. "You make a commitment to it -- even if you're dragging. -- I have been waiting for something like this for a long time. I want to have real food and realistic exercise," said Reilly. The interval style programs works for Reilly. "You do something for a minute. I can do anything for a minute," she said. 

The MAX Challenge of New Providence has doubled their enrollment since opening in April 2016 and looks forward to continued community involvement providing a great service keeping everyone healthy, said DiMarzio.

MAX Challenge of New Providence is located at 1275 Springfield Avenue, New Providence and MAX Challenge of Springfield-Union is located at 2033 Morris Avenue, Union.

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Upcoming Events


Sat, March 24, 10:00 AM

Burnet Middle School, Union

March for our Lives


Sat, March 24, 12:00 PM

Union Center, Union

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Sat, March 24, 1:00 PM

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Women Entrepreneur Information Session

Arts & Entertainment Business & Finance Education


Sat, March 24, 2:00 PM

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Family M.E.S.S. (Math, Engineering, and Science ...


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Check Out BCB Community Bank's High Rate CDs

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Check out BCB's 18-month CD interest rate.  Invest early and watch your money soar.  For more information, just visit or call your local BCB branch today in Union, Maplewood or South Orange:

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2000 Morris Avenue
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