TRENTON, NJ – The state’s new advertising campaign to raise awareness for COVID-19 testing and contact tracing is targeting, among others, the 30-and-under population because of the “risky behaviors” they have exhibited.

Health Commissioner Judy Persichilli said the “For Each Other, For Us All” campaign is debuting this week in advertising across TV, radio, digital and social media platforms and transit signage.

It will focus on reaching those most at risk including front line health care workers, seniors, farm workers and members of the LGBTQ population. It will also be focused on communities of color, who are disproportionally affected by COVID-19.

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It will also target the younger demographics in New Jersey.

“We’re also focusing on younger individuals under the age of 30 because of the risky behaviors we’ve seen them engage in,” she said during Wednesday’s COVID-19 briefing. “We must continue to emphasize the message as the governor (Gov. Phil Murphy) and I have been doing, that when young people gather in crowded spaces without the proper precautions they are putting their loved ones at risk. They’re putting themselves at risk. They may affect their parents, grandparents, aunts and uncles.

“We need them to get tested and participate in contact tracing to protect the health of our state.”

Last week, Persichilli revealed that 15 members of the Rutgers football team had tested positive for COVID-19. She revealed that a party at Rutgers led to positive test results.

Persichilli said Wednesday the hope is that the advertising campaign will reinforce the notion that residents are interdependent when it comes to COVID-19 health.

The announcement about the advertising campaign comes on the same day Persichilli said a 7-month-old baby tested positive for COVID-19 after he or she died. They declined to release any more information on the baby.

Murphy announced 378 more positive cases, with the daily positivity rate above 1 and the transmission rate dropping to 1.32 – but still over the 1-1 transfer rate Murphy is aiming to be under.