TRENTON, NJ -- Over the past few weeks, Governor Phil Murphy has introduced what has become the state’s new, unofficial motto to implore residents to follow social distancing orders: Don’t be a knucklehead. 

Now, the New Jersey State Democratic Committee is launching a campaign asking residents to choose their favorite “Don’t be a knucklehead” t-shirt design from four choices, each inspired by the Garden State. Once a winner is selected, the party will sell the shirts online and all proceeds will be donated to the New Jersey Pandemic Relief Fund, a 501(c)3 non-profit organization founded by First Lady Tammy Murphy to help residents in need during the pandemic. 

Voting on the four designs is now open on NJDSC’s website and a winner will be announced on June 1st. 

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“Making sure as many New Jerseyans as possible receive life-saving information about social distancing guidance is a crucial aspect of stopping the spread of COVID-19, and the Governor and his team’s use of creative, impactful messaging on both traditional and social media has been a big part of that success,” said NJDSC Chairman John Currie. “‘Don’t be a knucklehead’ seems to be on the tip of a lot of residents’ tongues right now, and we think this campaign will help spread that message even further while also raising money for an outstanding cause.” 

NJDSC plans to partner with FII Marketing to produce and distribute the shirts, which will be made in America by union labor. Net proceeds after covering the cost of producing and shipping the shirts will be donated to the New Jersey Pandemic Relief Fund.