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TAPinto Insider

January 24, 2023

NEW PROVIDENCE, NJ — TAPinto was recently named a Top Franchise for 2023 by Franchise Business Review. This is the 18th annual ranking of the 200 best franchise opportunities as rated by franchisees. "TAPinto is honored to be recognized as one of the top 200 franchises in the United States," ...

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NEW PROVIDENCE, NJ — If you're thinking about new opportunities for 2023, we invite you to join an upcoming webinar about owning and operating a TAPinto local news and digital marketing platform in your area. TAPinto Founder and CEO Michael Shapiro will lead the webinars. You'll learn how you ...

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NEW PROVIDENCE, NJ — TAPinto is recognizing three local news and marketing platforms for excellence in 2022. "We are incredibly proud of these outstanding TAPinto owner/publishers who have made such a significant difference in their communities and within our network of online local news and ...

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BERKELEY HEIGHTS, NJ — Bobbie Peer knows what her life used to be like and what it is now. Before becoming the owner/publisher of five TAPinto local news and digital marketing platforms — the first roughly a decade ago — she often wasn't with her family when she wanted to be. That's not the ...

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NEW PROVIDENCE, NJ — 2022 was a record-breaking year for TAPinto's local news and marketing platforms with more than 75 million page views. In all, 26 TAPinto sites were over the one million pageview mark in 2022, more than three times as many as 2021. "TAPinto local news and digital marketing ...

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NEW PROVIDENCE, NJ — On the heels of a record-breaking 2022, TAPinto is looking ahead to 2023. "Despite two-plus years of a pandemic and an economic downturn, TAPinto's continued growth, both in terms of readership and revenue, demonstrates the resilience of our franchise business model for ...

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NEW PROVIDENCE, NJ — With more than 75 million page views, 2022 was a record-breaking year for TAPinto's network of local news and digital marketing platforms.  As the year winds down, we're taking a look back at the 10 most read stories of 2022. 10. TAPinto Raritan Bay - Oscar ...

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WAYNE, NJ — TAPinto Wayne owner/publisher Jon "Ferris" Meredith loves the freedom that owning and operating a TAPinto local news and marketing platform gives him. "I love the ability to work wherever I want to," Meredith said. Meredith has seen great growth in his three-plus years of owning ...

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NEW PROVIDENCE, NJ — All this year, TAPinto has showcased publishers' stories in monthly videos called "Two Minutes with TAPinto." Viewers learned about their unique backgrounds and what it takes to make their local news and marketing platforms successful. You can also get more information about ...

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COCONUT CREEK, FL — There's now more local news in Broward County, Florida with the launch of TAPinto Coconut Creek. Veteran journalist Leon Fooksman is the owner/publisher of TAPinto's newest local news and marketing platform. “There’s a lot of vibrancy and diversity in Coconut Creek,” ...

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NEW PROVIDENCE, NJ - Why do businesses sponsor sporting events, township recreation events, and other initiatives?  Of course, they sponsor to show their public support. But there’s much more to it.   Importantly, business owners want to align their business’s brand with the reputation and ...

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NEW PROVIDENCE, NJ — TAPinto Founder and CEO Michael Shapiro recently took part in a panel discussion at Downtown New Jersey's annual conference, called "Destination Downtown." The panel focused on local news and public relations and how both impact local businesses. Shapiro and other ...

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NEW PROVIDENCE, NJ - Email marketing is the tried-and-true strategy of sending emails to engage with your business’s prospects and customers. It’s the most direct and effective way of connecting with your audience and converting them into customers. According to Constant Contact, the average ...

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WESTFIELD, NJ — Jackie Lieberman was one of TAPinto's first owner/publishers and in the 10 plus years since she first became part of the TAPinto family, local news and digital marketing have evolved considerably, but one crucial aspect has stayed the same: the industry-leading support provided by ...

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ST. BONAVENTURE, NY — St. Bonaventure University has launched the largest fundraising campaign in its history. The University is seeking to raise $125 million by May 2025 to improve facilities around the campus. That includes the Jandoli School of Communication's John J. Murphy Professional ...

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PRINCETON, NJ — TAPinto journalists were honored with eight 2022 Excellence in Journalism Awards by the New Jersey Society of Professional Journalists. "At TAPinto, we're about providing original local news reporting and doing it the right way - - professionally and honestly. It is an honor to ...

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SOUTH ORANGE, NJ — Fred Smith has lived in SOMA for 36 years — 24 in Maplewood and the past 12 in South Orange — and he loves the place he calls home. Smith, the owner and publisher of TAPinto SOMA, was recognized as November's Villager of the Month at the South Orange Board of Trustees meeting ...

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NEW PROVIDENCE, NJ — You already have a fancy website your customers use. It's a crucial aspect of building your business.  But alone, it likely won't be enough to get the job done. Business owners need to invest in content marketing. Think of it like this: the owner of a pizza restaurant writes ...

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ASBURY PARK, NJ — TAPinto is proud to launch its newest local news and marketing platform in Asbury Park, a place full of history with a rich cultural, arts and music scene. TAPinto Asbury Park started providing daily, local news on November 1, 2022. Matt Doherty is the owner and publisher of ...

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NEW PROVIDENCE, NJ — TAPinto, a network of nearly 100 online local news and digital marketing platforms in New Jersey, New York, Florida and Pennsylvania, has launched a new marketing website for businesses and nonprofits.  "Our new marketing website shows businesses how we can help them tell ...

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NEW PROVIDENCE, NJ — TAPinto's network of franchised local news and digital marketing platforms is one of the only scalable sustainable local news business models in the country, achieving profitability each of the last five years.   TAPinto owner/publishers have multiple proven revenue streams ...

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NEW PROVIDENCE, NJ — TAPinto Founder and CEO Michael Shapiro was a recent guest of the University of Vermont's Community Journalism Lecture Series on the sustainability of local news. Shapiro discussed his story about creating TAPinto, which is now nearly 100 local news and digital marketing ...

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NEW PROVIDENCE, NJ — With well more than 20 million local, engaged readers in the past year and a network of nearly 100 online local news and digital marketing platforms in New Jersey, New York, Florida and Pennsylvania, TAPinto can help your business reach the right audience. More than 240,000 ...

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NEW PROVIDENCE, NJ — The Nerdtoolz Podcast featured TAPinto Founder and CEO Michael Shapiro on a recent episode. Shapiro talked about the life-changing decision that caused him to create something his hometown of New Providence, New Jersey did not have back in 2008 — a platform providing ...

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NEWARK, NJ — TAPinto journalists and their original, hyperlocal stories are finalists in the New Jersey Society of Professional Journalists 2022 Excellence in Journalism Awards Contest. "TAPinto is honored to be recognized for the outstanding journalism produced by TAPinto owner/publishers," ...

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KENILWORTH, NJ — Not having a plan is part of Telina Cuppari's plan. "I'm the most impulsive person in the world," Cuppari, the owner and publisher of TAPinto Kenilworth, said. "I've always been spontaneous. I'm more of a go-by-the-seat-of-your-pants kind of girl. I don't like ...

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WAYNE, NJ — TAPinto Wayne and its owner/publisher Jon “Ferris” Meredith are celebrating two milestones — 1 million pageviews, and counting, in 2022, and the third anniversary of his TAPinto franchise, which he launched on his birthday, September 9, 2019. It’s the second time in three years  that ...

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NEW PROVIDENCE, NJ — Small business owners have faced unprecedented challenges during the last two years. Many have had to rethink their whole business model altogether. Communicating with customers and clients is more important now than it’s ever been. The pandemic has changed the way we ...

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NEW PROVIDENCE, NJ — TAPinto owner/publishers own their own business while building equity. They make money, while making their own schedules and achieving work/life balance. “It’s on my terms, it’s on my timetable,” Bobbie Peer, owner/publisher of TAPinto Berkeley Heights, TAPinto Basking ...

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NEW PROVIDENCE, NJ — You can learn more about TAPinto owners and publishers in their own words, in "Two Minutes with TAPinto." September featured Jackie Lieberman, owner/publisher of TAPinto Westfield. August featured Bruno Tedeschi, co-owner/publisher of TAPinto Newark and TAPinto ...

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