UNION, NJ – At Battle Hill Elementary School’s recent Vendor Night, fourth grade Gifted & Talented students had an opportunity to preview the business project they created in preparation for the upcoming district-wide fourth-grade Young Entrepreneur Challenge.

“It all started with a piece of paper,” said Ava Soares, one of the Gifted & Talented students. She and her classmates created C.R.A.T.E., a monthly subscription hobby box made to fit the consumer. 

“It stands for ‘Create Refine Activity Treat Entertain’,” says team member Caitlin Palestis.

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Fourth grade G&T students across the district work most of the year on a business project modeled after the show Shark Tank. Students come up with an idea for a business or product then work on a business pitch including finances, print advertisement, commercial editing, and public speaking. This year, the students at Battle Hill took it a step further. They decided to put their idea into action.

With the help of their investor/teacher Jessica Mongiovi, the students purchased items such as Rubik’s Cubes, plush emoji key chains, and containers for slime with the perfect recipe to include in their C.R.A.T.E.  The students also came up with the idea for C.R.A.T.E.-Cares in which they use recycled shoe boxes in order to distribute their product.  Marshal’s in Union Plaza Shopping Center donated 100 shoe boxes to the team to help their idea come to life. 

The five students, Ava Soares, CEO, Yadier Yi, Financial Advisor, Caitlin Palestis, Web Designer, Leo Yang, Sales & Marketing, and Johnny Alfano, Human Resources, went into each classroom to advertise their product. The young entrepreneurs sent home C.R.A.T.E. order forms to students and personally delivered the product.  The C.R.A.T.E. founders then hosted a pop-up shop at Battle Hill’s first ever PTA Vendor Night.

At Vendor Night, the young entrepreneurs communicated with customers and enticed passersby to visit and learn more about C.R.A.T.E.  “It’s like Christmas in a box!” said Yadier Yi.  “Why spend $20 on one gift when you can get C.R.A.T.E. with tons of surprises for half that?”  The students sold 31 C.R.A.T.E. boxes in two hours at Vendor Night in addition to their pre-orders.

All profits from the C.R.A.T.E. sales will be donated to Battle Hill’s Relay for Life Team and the fourth-grade graduating class.

The district-wide fourth-grade Young Entrepreneur Challenge will take on Thursday, May 24 at Hannah Caldwell Elementary School.