UNION, NJ – Isabela Baez said it didn’t take her long to come up with her business idea -- launching “Delicious Doggie Delicacies” because of her love of dogs.
Nine-year-old Isabela, who is a fourth-grader at Livingston School, said she was influenced to start her own business by the school’s TREP$ Program, a project-based learning program that teaches kids how to start their own business. Isabela said although the after-school program for fourth graders has been postponed during remote learning, she analyzed her product idea, determined profit opportunities, and learned processes for running a business before starting “Delicious Doggie Delicacies”.
Isabela said after she came up with the pet treat business idea, she googled recipes, tested them, and launched her products, which include biscuits/cookies, pupcakes, dog mints, lolipups, cakes, and a seasonal frozen treat. The biscuits/cookies are currently autumn-themed, with squirrel, acorn, pumpkin and leaf patterns. Soon, she said, she will have Halloween themed cookies and cakes.
Isabela said the pupcakes (i.e., cake pops) are made with peanut butter and cream cheese icing. The dog mints contain fresh mint and coconut oil. She said all the ingredients are natural and organic. Isabela’s mother Luisa said Isabela designs and prints all the labels for the treats, including an ingredient listing for each one.
Proudly, Isabela said she has been booked to make the treats for a few upcoming doggie birthday parties. For one, she plans on making a three layer cake, biscuits and pupcakes. She said she is looking to expand her product line in the future. She has received some requests for grain-free and nut-free products, and she will be researching and testing treats free of those ingredients as well.
The Baez family, including Isabela, her parents and two older brothers, currently have an Italian greyhound named Trixie, a bearded dragon and a fish. Isabela said she loves to draw (her favorite subject is Art), play soccer and participate in Girl Scouts. When she grows up, she said, she’d like to become a veterinarian, a zookeeper, or any career that involves working with animals.
Isabela said she bakes almost every weekend. She said she has sold her treats at a Livingston School Pop Up Shop in August and to family, friends and neighbors via her Instagram page. She made, donated and delivered over 100 biscuits to the East Hanover Animal Shelter last month.