BELMAR, NJ — In a push to promote “shop local,” Belmar once again is sponsoring its annual Beach Badge Giveaway this holiday season.

Here’s how it works: Participants who submit the most receipts from the largest number of different Belmar businesses will receive free 2018 season beach badges. To be eligible, original receipts must be dated from November 24 to December 24 and submitted before January 5 to the Belmar Municipal Building, 601 Main Street.

A total of eight beach badges — a $440 value at $55 per badge — will be awarded to the top four persons collecting the most receipts at the most number of businesses. First prize wins four badges; second prize, two badges; and third prize, one badge. In addition, all entries will be placed in a drawing for the final badge.

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Winners will be announced in February. Last year, the top winner submitted more than 50 receipts in the contest, sponsored by the Belmar Tourism Commission.

Belmar has nearly 300 businesses situated in its Main Street shopping district, as well as along Ocean Avenue, and portions of Routes 35 and 71. And these establishments run the gamut — from eateries, bars and convenience stores, to salons, fitness clubs and yoga studios, as well as a wide assortment of retail shops and boutiques.

For more information, visit the tourism commission’s website, where there is a map and online directory, or call 732-681-3700 Ext. 214.

TAPinto Belmar/Lake Como is Belmar and Lake Como’s only free daily newspaper. Accredited by the New Jersey Press Association, it is a locally owned news organization serving the community. Sign up for our free daily e-News, and follow us on Facebook and Twitter.