LITTLE FALLS, NJ -- TAPintoTV recently spoke with Marcella Gencarelli, Entrepreneur and Business Leader, about her experience heading up several professional organizations in New Jersey. She shared her perspective on what small businesses are looking for as they learn to navigate a new way of working during the pandemic.
Currently, Gencarelli is the Vice President and Manager of Client Engagement at Lakeland Bank. She was the past Chair of the Suburban Chamber of Commerce, representing Summit, New Providence and Berkeley Heights, and the Founder of Warren Ladies Lunch, a networking group for businesswomen of all professions.
When she was working in Warren, NJ, Gencarelli discovered there was no local chamber of commerce. She spoke with her customers and asked them how they connected with other small business owners. Gencarelli found that there was no organized group to do so, so she started one. She founded Warren Ladies Lunch 11 years ago, and the group now has a total membership of over 200 people.
As the former chair of the Suburban Chamber of Commerce, Gencarelli said she quickly saw the value of the chamber. After hosting an event with strong levels of engagement among both chamber members and its leadership, she realized that leading with “a community piece to help bring value to their life and their business, there’s a value add to that,” she said.
As New Jersey small businesses struggle with financial worries and changes to how they conduct their operations, Gencarelli shared some insight into their current concerns. “What businesses really need right now,” Gencarelli said, “Is the opportunity to connect.” As businesses adapt to this new normal, she said, they are trying to come to terms with how to connect with their customers, how to look for new customers and how to network and connect with each other.
To learn more about joining the Suburban Chamber of Commerce, visit them online at www.suburbanchambers.org.