Business & Finance

Verona Recognizes Two Local Businesses for Their Sustainable Practices

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VERONA, NJ - Sustainable Verona added Muse Marketing and the Electric Spokes Company to their Green Business Recognition Program at last night’s council meeting. The Green Business Recognition Program was launched earlier this year to acknowledge and promote local businesses that demonstrate a commitment to sustainability by instituting responsible environmental practices at their place of business.

Angela Anemoyanis, President and CEO of the Muse Marketing Group, and Derek Mithaug and Mark Baraniak, President and Vice-President of the Electric Spokes Company were on hand to receive their awards.

 “Both businesses embody the ideals of the program. They conserve energy, reduce waste and help keep Verona green by turning off lights and equipment after business hours, employing programmable thermostats, and by using recycled products and nontoxic cleaning supplies,” said Sustainable Verona Volunteer John Britch. “Speaking with the founders, neither consider what they do as ‘extra credit.’ They reduce, reuse and recycle as part of running a responsible and efficient business. And this matter-of-factness makes their efforts even more praiseworthy.”

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In addition to how they run their businesses, the Muse Marketing Group and the Electric Spokes Company also contribute to the sustainability movement in the products and services they provide.

The Muse Marketing Group is a full-service firm that does branding, marketing, fundraising, web design and social media for both the public and private sectors. A versatile agency, they do it all. But one thing they don’t do is put paper needlessly into the trash. Anemoyanis was an early and remains an enduring champion of sustainable marketing practices. She consistently steers her clients away from printed bulk mass mailings and towards more sustainable and effective digital practices. In Muse Marketing’s ten years of operation, she’s helped keep tons of paper out of the waste stream.

If you ask Mithaug what his mission is, he’ll tell you it is to help people find simple e-solutions to their mobility challenges. Electric Spokes is New Jersey’s first all-electric mobility company, offering electric-assist bikes, recumbents, trikes, cargo, special needs, even electric propulsion skateboards. They sell new bikes, but they also install motors on customers’ existing bikes, encouraging reusing materials instead of discarding them. Electric bikes are fun to ride, but they offer more than that. Equipping a bike with an electric motor effectively doubles its range, allowing more people to commute by clean energy bikes instead of internal combustion automobiles.

“These businesses are great role models, but our program is approachable for any business in town, not just the ones you would typically think of as being green,” Chair of Sustainable Verona Steven Neale said.  “There are simple steps any business can take to be more environmentally friendly while also saving money. This program provides an extra incentive to business owners who make that effort, because a thriving business community is the backbone of a sustainable community.”

Business owners interested in joining the program can email sustainableverona@gmail.com for an application.

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