WOODLAND PARK, NJ - Fans of The Fine Grind Coffee Bar now have a new location to get their favorite drink or dish.
After serving up coffee, signature drinks and eats for over 10 years in Little Falls, The Fine Grind’s expansion plan has begun.
Owners Rhonda and Jon Mallek of Woodland Park celebrated the grand opening of their new location in Wayne at 39 Berdan Ave. in the PointView Shopping Center on Saturday. Following a ribbon cutting with Mayor Chris Vergano, a steady flow of customers filled the shop’s seats the entire day checking out the new locale and offering congratulations to the owners and staff.
And next month, the Malleks will open a Fine Grind kiosk in Garden State Plaza in Paramus across from the Apple store.
Since opening, The Fine Grind has generated a loyal fan base with its quality products and warm and friendly atmosphere. Its been a venue for artists, musicians, authors, and community seminars as well as a place to work or meet with others.
The Malleks opened their first shop on Main Street across from Holy Angels Church in June 2005. After a short stint on Paterson Avenue, the business settled at its current Route 23 south location.
The idea to expand stemmed from a message from a loyal customer about the Wayne site, that formerly housed a coffee shop. That customer was invited in to be The Fine Grind Wayne’s first customer during the first day the shop was open last month during its soft launch.
“He’s just a huge fan,” Rhonda Mallek said. “We have fans. Its a really cool thing.”
Nestled in a busy strip mall which houses Corrado’s, Corrado’s Pet Market, Outback Steakhouse and some dozen other shops, Wayne Hills High School is also across the street, which the Malleks feel will bring in additional traffic during various times of the day.
The Fine Grind Wayne offers the same signature colors, style and feel as the Little Falls location. Its full menu of drinks and food is available as well.
“As soon as you walk in, you know its The Fine Grind,” said Mallek, crediting her great staff for the ability to expand. “Its really a team effort.”
Mallek was unsure if the Wayne location would feature events like open mic, live music and other events as its Little Falls site does but the Wayne site does showcase local artists and photographers on its walls as they always have.
As for the expansion to Garden State Plaza and potential competition with two Starbucks as well as other coffee venues in the mall, Mallek isn’t concerned.
“I think people like to go to the independent,” she said. “You can’t compare the quality and freshness of the coffee products.”
Find out more about The Fine Grind at thefinegrindcoffeebar.com or like then on Facebook.