VERONA/CEDAR GROVE, NJ - While everyone is focused on Thanksgiving prep and perhaps planning for some Black Friday shopping, local businesses in Verona and Cedar Grove are focused on another holiday -- Small Business Saturday.

The holiday, which was an idea created by American Express in 2010, gives the local businesses of Verona and Cedar Grove a chance to shine and is held the Saturday after Thanksgiving, which is Nov. 24 this year.

"As we work to strengthen our downtown area in Cedar Grove, the importance of our small businesses becomes even more apparent," said Councilman Robbie Vargo.  "We urge our residents to "shop small" this Saturday and show our local businesses support all year long.  We all value our "small town" feel and community, and successful local businesses are a key part of that." 

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According to American Express, Small Business Saturday is "...the annual holiday shopping tradition that gets communities everywhere out in support of their favorite small businesses. Because when they thrive, we all thrive."

"Small businesses form the backbone of our local economy and add to the quality of life for our citizens. They are an important part of this community and contribute to the strong sense of pride we have here in Verona," said Steven Neale, Verona's Director of Administration & Economic Development, "We want to support the local business community as best we can and show them the support they deserve, not only on Small Business Saturday but every day. We would like to encourage our residents to shop, eat, play and live local so we can all grow and thrive together!"

Councilwoman Kerry Peterson, a lifelong Cedar Grove resident, has many fond memories of patronizing local businesses through the years, and the recent grand opening of Cedar Beans brought back lots of fun memories for her.  

“I remember visiting Poppa Tony’s with their sparkly booths and juke boxes at every table -- best pizza you ever had and a place that provided so many happy memories,” Peterson explained.  “Small business is the foundation of who we are as a community. Participating in Small Business Saturday is so much more than just making purchases, it’s investing in our neighbors and our community.”

Small Business Saturday Facts provided by Farm Bureau Financial Services

  • 54% of U.S. sales occur at a small business
  • On average, consumers are planning to do 35 percent of their holiday shopping at small businesses.
  • Small businesses currently make up more than 34 percent of businesses in the United States.
  • There are 28 million small businesses in the U.S. and counting.
  • When spending $100 at your local business, approximately $68 stays within your local economy.  
  •  In a 2012 national poll, individuals said that having locally owned businesses is the #1 factor to establishing a strong community.
  • Local retailers are more likely to hire locally than retail chains. 
  • Small businesses donate approximately 250% more to non-profits/community causes than large businesses. 
  • Franchised small businesses employ approximately 8 million people and make up about 40% of all retail jobs within the U.S.
  • A survey by the National Federation of Independent Business found that 83 percent of U.S. consumers say Small Business Saturday inspires them to shop small throughout the entire year. 

"Shopping local is so important.  The small businesses of Verona and Cedar Grove are the backbone of the community," said TAPinto Verona/Cedar Grove Publisher Cheryl Brown.  "We are proud to be part of the small business family here and looking forward to a successful Small Business Saturday for all."

TAPinto Verona/Cedar Grove  is an online newspaper serving the Townships of Verona and Cedar Grove. TAPinto Verona/Cedar Grove is accredited by the New Jersey Press Association, and is a locally owned news organization serving the community.

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