“It’s a lot to live up to,” said Norman E. Woolley. “It’s important to support the town that’s allowed you to thrive and be able to be successful for that long.”
The family-owned company started in 1924, specializing in coal and ice delivery. As fuels changed, the business changed with them, evolving into a fuel oil and heating business by the end of World War 2.
“Change is a big thing,” said Norman W. Woolley, Jr. “I think you have to change, you can’t stay where you are.”
Five years ago, they diversified their business and rebranded as Woolley Home Solutions, offering added services like HVAC, sewer and plumbing. “It’s making sure that everybody’s comfortable in the entire house,” said Norman E. Woolley, “and making sure it can be as efficient as possible.”
While the company still sells fuel, such as home heating oil and propane, they also offer more environmentally-friendly products, like bioheat and biodiesel. In fact, Woolley installed the very first biodiesel station in New Jersey. The company’s plan is to be carbon-neutral by 2050.
What are some ways Woolley has maintained its success over the years? “We all learned the business from the ground up,” said Norman W. Woolley, Jr. “I think that’s an important thing to do.”
The company also prides itself on excellent customer service. “Your best marketing is your customer telling their neighbor about how happy the experience they had with us,” Norman E. Woolley.