Business & Finance

Guest Column

Do you have a marketing plan? Let's Create One

How can TAPinto help you in your marketing plan? Contact me at bpeer@tapinto.net for more information.

In this weekly series, we will walk through the process of how to fit TAPinto into your marketing plan. 

Not only are we the premiere marketing platform for many businesses, we also are the source of getting the message out to our community for municipalities, organizations, schools and teams. We also are the source for promoting community events, as well as providing recognition to citizens for their civic, academic and athletic achievements. 

If you are reading this, I have to assume you have already signed up to receive our FREE newsletter in your inbox, and like us on Facebook, follow-us on Twitter and have easy access to our TAPinto app on your mobile device. You know where to find us! 

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Many people come to me overwhelmed with the many marketing options within TAPinto -- from the business directory, event listings, publishing content and the many marketing opportunities for advertising and sponsorship on our site. 

Let's get to the point when it comes to a marketing plan -- you want more clients that generate more revenue. Organizations want more people attending their events and more donations dollars coming in. We all want to be known and we want instant gratification.

First, you need a plan!

Do you have a marketing plan? Who has time, right? Well, from experience, you won't reach your potential without a plan.

You know you need to market your company or organization, but you're too busy to go beyond the quick self-promotion here and there with an email or Facebook post. Marketing is work.

Let's take it step by step.

Start with a calendar! 

Having a plan in place that outlines your marketing activities on a month-to-month basis assures that a steady stream of promotion enters the marketplace, keeping you in the minds of your satisfied customers, but also attracts new ones. The more people that hear about your company or organization, the more likely people wil become curious.

A marketing calendar is exactly what it sounds like: a plan that covers your marketing activities for the entire year. It requires some initial investment in time and resources, but it pays off later. The time when the marketing calendar is most useful is precisely the moment you have the least time to think about promoting.

  • When is your peak demand? Determine whether demand will rise or fall during different times of the year, such as holidays, annual events, or seasonal needs.  
  • Does your business or organization have seasonal products or events that need promotion?
  • Consider more than just e-mail and social media - look at writing educational and informative articles, blogs, and creating videos. Rule of thumb --  make sure you are interesting in your own message. Just like any article I write -- if it bores me, it will bore my readers.

Start now and jot down a monthly plan of action of what you can do to keep your business or organization in the eye of existing clients and potential clients. What would you like to sell now? What is coming down the road that may interest potential clients? Think ahead. 

Get to work, and put your calendar together. I personally like Google calendar because it interacts with email and you can input recurring events -- but any calendar will do. 

Keep in mind, the goal is to keep your existing clients engaged and attract new clients to be intrigued and want to get to know you better.

Consider how TAPinto can be your platform to promote your events, publish your articles and advertise your business. A partnership with TAPinto will create traffic, generate interest and capture quality leads for your business and organization. It's up to you to close the deal and delight.

For more information on these and other opportunities, contact bnemcek@tapinto.net.

TAP Into Another Town's News:

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Warren

Missing Dog in Warren: Have You Seen Fonzi?

September 14, 2017

WARREN, NJ - Update: Found.

Fonzi is an 80 pound Italian Mastiff and was last seen about 9:45am Thursday in the Deerwood Trail/ Wychwood Way area. 

 

Fonzi is a friendly dog and should come right to you if you see him and call him or clap. He is wearing a collar with a tag with phone number.

 

Call 973-699-2387 if you spot him.

Attention Warren Commuters:NJ Transit Gladstone Branch to Resume Service Thursday Afternoon

September 21, 2017

NJ TRANSIT’s Gladstone Branch rail service along the Morris & Essex Lines will resume full regularly schedule service beginning at approximately 12:30 this afternoon following emergency repair work. 

The P.M. peak period ride home will have full regularly scheduled service originating in Penn Station New York and Hoboken making all scheduled stops.

The first trains to operate ...

County Pursues Efforts to Bring Amazon’s East Coast Headquarters to Middlesex County

MIDDLESEX COUNTY, NJ -- Middlesex County Freeholder Director Ronald G. Rios said the County is pursuing efforts to bring Amazon’s East Coast headquarters to Middlesex County.

Freeholder Director Rios said the County is coordinating with the New Brunswick Development Corporation (DEVCO), the State of New Jersey, and with its municipal partners to respond to Amazon’s request for ...

Teens Complete Youth Facilitator Training at Imagine

On Saturday, Sept. 9, Imagine held its’ sixth youth facilitator training. Eighteen amazing young people, ages 14 to 18, attended the full day training which sensitizes teen participants to the issue of childhood grief, and prepares the youth to assist with the facilitation of peer-support groups for children who are coping with the death of a parent or a sibling.

Through the ...

Obituaries

- Mar 12, 2017
SOUTH PLAINFIELD, NJ – Edward K. Larsen, 94, passed away on Sunday, March 12, 2017 at JFK ...
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Help Save Sabattis Adventure Camp for Our Boy Scouts

September 10, 2017

Dear Editor:

All of the other troops think that Blackfoot is the worst campsite at Sabattis Adventure Camp. That’s because it’s the furthest walk to the center of camp. Troop 77 knows that Blackfoot is the best campsite at Sabattis. We’ve been camping at that campsite every summer for years, far longer than our current scouts or their older brothers can remember.

Somerset County Children's Singer/Songwriter Faces Child Pornography Charge

September 21, 2017

 

NEWARK, NJ – Eric. S. Komar a Hillsborough resident, music teacher and singer/songwriter who performs for children at synagogues, Jewish community centers, camps and conventions nationwide was arrested at his home Tuesday and charged with receiving and distributing images of child sexual abuse, according to Acting U.S. Attorney William E. Fitzpatrick.

 Komar, 46, was ...

Two Towns, Two Schools, Two Teams Unite to Remember, Honor Police Detective Tarentino and His Family

SOMERVILLE, NJ - Joined in a sea of emotions that includes sorrow, grief, love and pride, Summit and Somerville will always now share a more distinctive link because of the late Summit Police Department Detective Matthew Tarentino and his family.

Two big parts of the towns -- Immaculata High School and Summit High School -- came together Friday night to honor and ...

Somerset County Teacher of the Year:  An Honor He Chooses To Share with Those Who Taught Him

SOMERVILLE, NJ - The electronic horn resonates in the hallways of Somerville High School to signal the end of the school day, but outside Room 214 a crowd of freshmen with backpacks and book bags congregates waiting for the door to open.

The students file in, right arms extended, to fist bump the teacher who greets them just inside the room. It’s the usual routine, every Monday and ...

Watchung Remembers 9/11, Unveils Journey of the Heart Memorial

WATCHUNG, NJ - On a blue-skied day much like the morning of Sept. 11, 2001, the Watchung community gathered to remember those lost 16 years ago, including Watchung residents Christopher Ingrassia and Honor Elizabeth Wainio, and unveil "A Journey of the Heart Memorial."

Senate Minority Leader Tom Kean Jr., Assemblyman Jon Bramnick and Assemblywoman Nancy Munoz, ...

Fundraising Site Launched After 16- Year Old Dies During Lacrosse Game at Rutgers

September 18, 2017

HOLMDEL, NJ - A GoFundMe site was launched Monday by the Holmdel Lacrosse Team to support the family of their friend, classmate and teammate Jack Dowd, who died after collapsing at a lacrosse game at Rutgers University on Sunday. You can find it and assist the family by clicking here:

https://www.gofundme.com/jack-dowd-fundraiser

On Sunday, September ...

Great Whites Finn and Amagansett Paths Converging Along Jersey Coast

JERSEY SHORE, NJ — Two young great white sharks remain off the coast of New Jersey, moving toward each other in the waters between Asbury Park and Seaside Heights.

Ocearch’s Global Shark Tracker “pinged” Finn at 10:30 a.m. on September 14 about 10 miles off the Asbury Park shoreline, moving along a southbound track. Amagansett ‘s last known whereabouts was about ...

Remembering 9/11: a Warren resident remembers

September 11, 2017

Sixteen years. The day that changed my life and our country.

 

Last year my son asked me what I remembered about that day for an assignment he was doing for social studies. And for the first time, I told him some details.  I was there, guessing I was pregnant with our first child, the son who asked the question, and through a dumb move with broken glass, my husband was at ...

Sam Shepard's 'Simpatico' takes off

Sam Shepard’s “Simpatico” has a forceful workout at McCarter Theatre.

By Liz Keill

PRINCETON, NJ – If you’re at all familiar with the works of Sam Shepard, you know that he writes about gritty, unforgiving characters in what appear to be hopeless situations.

In “Simpatico,” we learn that Vinnie and Carter are former partners in a race horse ...