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TAPinto Touts Traffic and Revenue Growth, Celebrates Ninth Birthday

TAPinto.net celebrated its ninth birthday on Monday at its franchisee meeting held at the Grand Summit Hotel, in Summit, NJ. 

What began in 2008 as an all-online local newspaper in New Providence founded by Michael Shapiro and his wife, Lauryn, is now the dominant player in local news, with more than 65 TAPinto sites providing original local reporting every day in more than 100 towns in New Jersey and New York. The company's growth took place during a time when other media organizations slashed local news coverage and laid off staff.  

"Traffic continues to grow, with more than 894,000 readers in September 2017," Shapiro said. "80,221 people are receiving TAPinto's daily e-news and 162,776 people follow TAPinto sites on Facebook. Revenue is up approximately 50 percent year-over-year."

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TAPinto is investing more than $150,000 in technological improvements including new infrastructure and databases to support further expansion, Shapiro added.   

"TAPinto sites are locally owned and operated and do their own original local news reporting," Shapiro said. "Local ownership and local reporting makes all the difference. By providing the back-end, training, and support to our franchisees, we created a growing and successful network of online local news sites that is a model for the struggling media industry. Our innovative model enables our sites to not only produce great original local news, but also achieve record-breaking traffic and financial sustainability."

What's next for TAPinto?  "If I were a betting man, I'd put money on TAPinto launching in another state in the next six months," Shapiro said.

"As we continue to grow, we are committed to improving local journalism," he added. "Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."

For more information about franchising TAPinto in your community, visit www.starttap.net 

 

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TAPinto.net is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6.5M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend TAPinto.net on Facebook at Facebook.com/tapintolocal and can follow TAPinto.net on Twitter at Twitter.com/tapintolocal 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 

In addition, TAPinto.net is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. 


TAPinto.net currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hasbrouck Heights, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Parsippany, Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Teterboro, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park, Wood-Ridge and Yorktown (NY).  It also has a franchised Travel section, TAPintoTravels covering domestic and international travel and TAPinto Horses, covering everything equestrian in the tri-state area.

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Warren

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WARREN, NJ - Have you seen Milo? Milo left his property in the Courtland Lane - Round Top Road area without his collar on. He is very friendly. Call Paula at 201-341-3850 if you find him.

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WARREN, NJ - Do you know this dog?  He was found on Ravinn Lane on Tuesday morning and despite the pink harness, is male.   Call 908-755-0227 with any information.

Imagine offers Workshop: Fostering Resilience in Grieving Children and Teens

October 19, 2017

 

Open to all members of the community, please join Imagine for a workshop on Fostering Resilience in Grieving Children, and invite your friends and family.  The workshop is ideal for parents, caregivers, social workers, teachers and therapists. CE credits are available for social workers.  The workshop will be held on October 26th from 6:30 p.m. to 8 p.m.  ...

Horse Care Workshops Start Oct. 21 at Lord Stirling

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Horse Care Workshops 102 and 103 will be held at Lord Stirling Stable, 256 South ...

Re-Elect Marion and Lazo

October 18, 2017

Dear fellow Warren voters,

It's that time of year when we all start to think about our candidates in anticipation of voting on Election Day. We wanted to take a brief moment to outline our credentials as Warren Township Committeemen in asking that you reelect us for another term to serve you and all the residents of our great Town.  For the past ...

FIT to Serve: Fresh Ideas, Inclusive & Transparent

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You may not realize it but it is very likely that more of your property taxes go to your school district than to your town. In Clark and Middlesex Borough, almost twice as much of your taxes go to the schools than to the town, in ...

FIT to Serve: Fresh Ideas, Inclusive & Transparent

My name is Rick de Pinho and I am running as a first time candidate for the Warren Township Committee. My campaign is to bring Fresh ideas and a more Inclusive & Transparent approach to our government.  I am FIT to Serve Warren Township.

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Obituaries

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Letter to the Editor

October 19, 2017

Dear Editor:

Before they ever thought about running for political office, Mick Marion and George Lazo had made significant contributions as community volunteers. In the past six years as elected officials they have proven their ability and effectiveness to maintain the high standards of local government that Warren residents expect.  

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LaZare: Bringing Passion to Our Politics

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Commission on the Status of Women Presents Check to Safe+Sound Somerset

October 19, 2017

 

SOMERVILLE, NJ – Freeholder Patricia Walsh and members of the Somerset County Commission on the Status of Women recently presented a check for $1,000 to Safe+Sound Somerset, a Hillsborough organization that protects and advocates for victims of domestic violence.

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Not So Fast Newark; Mayor Says Somerville Ideal Home for Amazon HQ2

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Man Shot and Killed in Bound Brook, Police Seek Information

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Belmar Honors First Responders for ‘Extraordinary Performance’ in Saving 35 Lives in Dangerous Surf

October 6, 2017

BELMAR, NJ — With not a cloud in the sky and temperatures in the 80s, it didn’t take long for the Belmar beaches to fill with local residents and visitors on the weekend of September 23 and 24.

Despite what appeared to be an ideal late-summer beach day, a closer look told quite a different story. Dangerous and life-threatening rip tides had triggered a swimming ban along ...

Belmar Honors First Responders for ‘Extraordinary Performance’ in Saving 35 Lives in Dangerous Surf

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BELMAR, NJ — With not a cloud in the sky and temperatures in the 80s, it didn’t take long for the Belmar beaches to fill with local residents and visitors on the weekend of September 23 and 24.

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Paying tribute to 'Shakespeare in Love'

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