Business & Finance

Press Releases

TAPinto Touts Traffic and Revenue Growth, Celebrates Ninth Birthday

f0ac58d46016bf1ded47_IMG_5382.JPG celebrated its ninth birthday on Monday at its franchisee meeting held at the Grand Summit Hotel, in Summit, NJ. 

What began in 2008 as an all-online local newspaper in New Providence founded by Michael Shapiro and his wife, Lauryn, is now the dominant player in local news, with more than 65 TAPinto sites providing original local reporting every day in more than 100 towns in New Jersey and New York. The company's growth took place during a time when other media organizations slashed local news coverage and laid off staff.  

"Traffic continues to grow, with more than 894,000 readers in September 2017," Shapiro said. "80,221 people are receiving TAPinto's daily e-news and 162,776 people follow TAPinto sites on Facebook. Revenue is up approximately 50 percent year-over-year."

Sign Up for E-News

TAPinto is investing more than $150,000 in technological improvements including new infrastructure and databases to support further expansion, Shapiro added.   

"TAPinto sites are locally owned and operated and do their own original local news reporting," Shapiro said. "Local ownership and local reporting makes all the difference. By providing the back-end, training, and support to our franchisees, we created a growing and successful network of online local news sites that is a model for the struggling media industry. Our innovative model enables our sites to not only produce great original local news, but also achieve record-breaking traffic and financial sustainability."

What's next for TAPinto?  "If I were a betting man, I'd put money on TAPinto launching in another state in the next six months," Shapiro said.

"As we continue to grow, we are committed to improving local journalism," he added. "Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."

For more information about franchising TAPinto in your community, visit 


______________ is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6.5M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend on Facebook at and can follow on Twitter at 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 

In addition, is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hasbrouck Heights, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Parsippany, Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Teterboro, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park, Wood-Ridge and Yorktown (NY).  It also has a franchised Travel section, TAPintoTravels covering domestic and international travel and TAPinto Horses, covering everything equestrian in the tri-state area.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News


Warren Township to Collect Winter Storm Quinn Tree Debris

March 15, 2018

WARREN, NJ - The Department of Public Works of Warren Township will be collecting tree and brush debris from all Warren Township residents in the aftermath of Winter Storm Quinn.

Due to the intense effects of Storm Quinn that impacted Warren Township on March 7, the Township Committee has authorized and directed the DPW to. begin the collection process ...

Somerset County Opens Emergency Shelter for Storm Victims at RVCC

BRANCHBURG, NJ – Due to the extended power outages in Somerset County as a result of Winter Storm Quinn and the expected cold temperatures over the next few days, the Somerset County Office of Emergency Management has partnered with the American Red Cross to open a shelter for county residents at Raritan Valley Community College.

The shelter opened as of 5:30 p.m. Saturday, ...

Update from Warren Office of Emergency Management on Saturday, Mar. 10

WARREN, NJ - The Warren Township Office of Emergency Management has provided a timeline and Jane Asch at Warren’s Office of Emergency Management has updated storm recovery information as of 1 p.m. Saturday, March 10 with the following:



The most pressing issue is restoration of power. It may be helpful to understand the triage system both JCP&L and ...

Storm Watch: Closings, Cancellations and Postponements

WARREN, NJ - The snow has started to fall. The National Weather Service is forecasting as much as 8 to 12 inches of snow to accumulate across the northern half of New Jersey and Gov. Phil Murphy declared a state of emergency.

The Warren Township Municipal Building and the Warren Library are closed today, Wednesday, Mar. 7 due to the storm. Watchung Borough offices and ...

Save the Date Warren for WHRHS Spring Musical ‘Guys and Dolls’

WARREN, NJ– The 2018 Spring Musical, “Guys and Dolls,” will be performed at 7 p.m., Thursday, Friday and Saturday, March 22, 23, and 24, and at 2 p.m., Saturday, March 24, in the Watchung Hills Regional High School (WHRHS) Performing Arts Center.

The general public is invited to join with students, staff, parents and families at one or more of the ...

Center for Great Expectations Celebrating 20th Anniversary

March 16, 2018

SOMERSET, NJ - The Center for Great Expectations, a non-profit organization, is celebrating 20 years of providing substance use and mental health treatment for women and adolescents who are homeless, pregnant or parenting.

According to a release, the goals of the program are to guide women through their pregnancies, ensure proper care, increase the likelihood of a healthy baby and provide the ...

Junior League's Career Closet Celebrates Women's History Month

On March 20th, The Junior League of Elizabeth Plainfield’s Career Closet and the Alliance of Career Development Nonprofits will host a celebratory event from 8:30 am to 12:30 pm at the Jumble Store 110 Walnut Avenue, Cranford, New Jersey in honor of Women’s History Month.  Registration for the event must be by referral from our local community partners and government agencies. To ...


South Plainfield – Joanne Gallo, 68, of Palm Beach Gardens, FL and Warren, NJ, passed away ...
Read more

AAA Cautions: Daylight Saving Could Affect Daily Commute

March 10, 2018

WARREN, NJ - AAA is reminding drivers that the change to Daylight Saving Time may create distractions on the roadway and challenges for drivers who lost an hour of sleep. Daylight Saving Time begins on Sunday at 2 a.m.

“As we spring forward, drivers should be aware that the time change will also mean changes to driving habits,” said Robert Sinclair, Manager of Media ...

Fairytale Marriage Proposal Takes Center Stage at St. Patrick’s Day Parade

March 17, 2018

SOMERVILLE, NJ – A surprise engagement took center stage at last weekend’s St. Patrick’s Day Parade in Somerville. In the midst of the March 11 festivities, Piscataway resident Steven Verardi boarded a float and popped the question to his girlfriend Elise Latona, marking the first known engagement to take place at the parade in 27 years.

Since opening The Beauty Bar ...

Somerset County Student Escorted from School; Loaded Gun Found in Backpack

FRANKLIN TOWNSHIP, NJ - A 17-year-old high school student was escorted from school yesterday by police who found a loaded 9mm semi-automatic pistol in his back pack along with narcotics, according to Somerset County Prosecutor Michael H. Robertson.

Robertson said the initial investigation by law enforcement revealed that there were no known threats to the students or faculty; he commended the ...

Somerville: Students Make a Statement about School Safety and Eulogize Florida Shooting Victims

SOMERVILLE, NJ – Hundreds of Somerville High School students participated in the National School Walkout Wednesday morning to pay their respects to the 17 victims of last month’s mass shooting at the Marjory Stoneman Douglas High School in Parkland, Fla. and to draw attention to the issue of students' safety while in school.

The students gathered outdoors on the track in front ...

Danielsen Holds First in Series of Marijuana Hearings

SOMERSET COUNTY, NJ - Lifelong Franklin resident, Assemblyman Joe Danielsen (D-17 Middlesex/Somerset), chairman of the Assembly Oversight, Reform, and Federal Relations Committee is leading discussions regarding legalized marijuana in New Jersey. 

Danielsen's committee heard testimony for several hours regarding the impact of expanding legalized marijuana Monday, March 5.

Local Travel Ideas for St. Patrick’s Day - Calm Family Events to Drinking Shots from...Nevermind

March 17, 2018

St. Patrick’s Day is coming upon us even faster than St. Patrick chased the snakes out of Ireland.  Here are some of the areas great events to celebrate Irish pride.

March 17 Events

Hoboken - The Nerds at Willie McBride’s (see poster up in the slide show)

Newton - Sober St. Patrick’s Day Gathering

Newton (parade) - Sussex County St. Patrick's Day ...

After a Couple Painful Travel Days the New York City Area Airports Are Returning to Normal

After a couple of difficult travel days, the local airports are returning to normal.  The FAA is reportin only 10 to 15 minute delays.  Allow extra times for the commute to the airport and you should be fine.

Just keep these ideas and links fresh in mind for future travels.  You may even want to bookmark the page for future reference.

Most Airlines now offer ...

Air Travel Disruptions - Newark and Laguardia Airports Are Reporting Delays of 1 to 2 Hours.

The weather continues to play havoc on local air travel.  Newark is reporting average delays of 1 hour 41 minutes and LaGuardia is experiencing 59 minute delays.

Most Airlines now offer APP, text, or email updates to flight delays.  Make sure to sign up for them.  That will be your fastest way to get notifications. Also, make sure to ...

St. Patrick’s Day Sobriety Check in Belmar/Neptune Area on Tap by State Police

March 17, 2018

BELMAR, NJ — Giving no details on location and time, New Jersey State Police plans to conduct a sobriety checkpoint on Saturday, March 17 in the area of Belmar and Neptune Township,

The state police made the announcement on its Facebook page, alerting motorists that state troopers will be pulling over vehicles at this undisclosed location and time  “looking for signs of ...