WATCHUNG, NJ - The doors are officially open on the new Sierra store at The Shoppes at Watchung on Route 22. 

The ribbon was cut by the first customer in line just before 8 a.m. on Thursday morning followed by approximately 50 customers waiting to check out the new store. Watchung Borough Mayor Keith Balla was on hand to welcome the store to Watchung.

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(See video here

As a part of its grand opening, Sierra presented a check for $10,000 to KaBoom!

KaBoom! is a  “national non-profit dedicated to ensuring that ALL kids get a childhood filled with the balanced & active play they need to thrive,” according to its website,

Sierra (formerly Sierra Trading Post) is operated by the TJX Companies. The Cheyenne, Wyoming-based company offers products in categories such as outdoor recreation, fitness and adventure gear, and apparel, along with footwear, clothing, and home decor. 


For more see: Homesense, Sierra Announce Grand Opening at Shoppes in Watchung


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