WAYNE, NJ – There is a new strip mall on Hamburg Turnpike with Trader Joe’s as the anchor store. Within the mall are several new businesses starting up in the midst of a global pandemic. The timing makes for a very rocky start, but one new store believes that giving is the best way to succeed in the long run.
Joe Capuano, a long-time Wayne resident with two children attending JFK Elementary, has just opened his second Sport Clips Haircuts franchise in this mall. Capuano’s first Sport Clips location is in West Caldwell, New Jersey.
With a focus on charity and giving back, Capuano is betting that this will help him survive through the restrictions on businesses during the state’s mitigation efforts.
For the next six months, Capuano will be offering Free haircuts for new clients who provide an in-store donation to help provide scholarships at the Wayne Boys & Girls Club. Any returning client who donates will get a free MVP upgrade on their next haircut.
“Wayne is known for its spirit, charity and resilience” said Capuano. “I have always been proud of that about our town. My wife Pooja and I knew that when we opened our Sport Clips franchise in Wayne that we would continue this tradition.” Pooja is a master barber who operates and manages the stores with Joe.
Devon Maloney, the Director of Development and Marketing for the Wayne Boys & Girls Club is grateful for the support.
“This past year has been difficult for many organizations, especially nonprofits who heavily depend on fundraising,” she said. “Without our usual fundraising events, we have had to rely on businesses and individuals stepping up to help on their own. Sport Clips understands our need, and is helping us rally support and funds so we can continue to offer our services to families in need; and there are more families than ever in need right now. Their impact is felt through our organization and we are very grateful!”
Capuano’s attitude falls right in line with the Sport Clips mentality. As a corporation, they support several charities including the American Red Cross, where anyone who donates blood during the month of September gets a free haircut. They also support St. Baldrick’s Foundation, a non-profit organization that raises funds to help find cures for children with cancer.
Veterans are another group that Sport Clips supports in a number of ways. “First, veterans always receive a discount at our stores,” said Capuano. “So do active duty military personnel and first responders, including police, fire and EMS.”
“One event that we support every year in the fall is our Help a Hero Scholarship program,” said Capuano. “During the promotion we collect donations in-store to fund the scholarship program. In addition, on Veterans Day, we donate one dollar for every haircut that we do.”
Since the start of the VFW’s “Sport Clips Help A Hero Scholarship” program in 2014, more than 1,750 scholarships totaling nearly $8 million have been awarded. Scholarships go directly to active duty service members and veterans working toward degrees in everything from social work to engineering to medical school to teaching and beyond.
Sport Clips also supports a very unique organization: Dream Flights (formerly Ageless Aviation Dreams Foundation) that provides seniors and military veterans a chance to take to the skies in a Boeing Stearman biplane; the same aircraft used to train many military aviators in the late thirties and early forties.
“In these difficult times, we believe we can help other businesses and their employees with mutual support,” added Capuano who has been giving other local business free haircut coupons to give as gifts to their employees and customers.
“Wayne is a big town with a small-town feel,” he said. “I believe that we all need to rely on each other. My attitude has always been that I won’t succeed unless I’m helping others to succeed too.”
It must be Capuano’s upbringing in Wayne that influenced his thinking and showed him the value of giving back to the community. His shop just opened up and only time will tell if his belief on giving will help his business thrive in the new normal of a COVID world.
How Sport Clips does its part to fight the spread of COVID-19
“Sport Clips Clean Certified”
- Stylists are now "Sport Clips Clean Certified," which means they have completed training courses on cleaning, disinfection and sanitation specific to COVID-19. You'll also notice the addition of disinfectant at each cutting station, hand sanitizer throughout the store for Stylist and Client use, and cleaning and wiping down surfaces between each Client.
- Stylists are required to complete Wellness Checks and must be cleared before they can begin their shift. Clients will be asked questions about their general health and if they aren't feeling well, are running fever or have been exposed to anyone with COVID-19, will be asked to come back later for their haircut.
- For the safety of our Team Members and Clients, all Stylists are required to wear masks while they are working.
To limit contact between Stylists and Clients, you'll notice some changes in our haircut services.
- We'd love to greet you with a handshake, but we'll be giving you a wave, a nod, an "air-five" or some other non-contact welcome when you arrive.
- Each Client receives a clean cape and will be asked to remove their own capes after receiving their service.
- Clients who receive services that include the hot towel treatment will be asked to remove the towel from their face.
To maintain social distancing requirements, some changes have been made to the layout of the store.
- Removal of chairs (or non-use of those chairs) from the cutting floor to allow for enough space to put six feet minimum distance between each one.
- Removal of chairs in the waiting area to minimize the number of Clients in the store at one time. At some locations, there will be chairs placed outdoors where Clients can wait. Clients can also wait in their vehicles in the parking lot.
- Limiting use of chairs in the shower/shampoo area to ensure proper spacing between Clients.
Check In/Check Out
We'll say it again - Online Check In is the way to go to limit your wait time and your time spent in the store.
- Whether you use Online Check In or not, when you arrive at the store, please let a Stylist know you're there - especially if you are waiting outside the store.
- In some areas, where a scheduled service time is required, we will provide the next available service time, confirm your spot and provide the estimated arrival time for your service.
- When opted in the text option in our Online Check app or web portal, the Client will receive a text reminder 15 minutes before the estimated arrival time - and a 1-minute text reminder noting your Stylist is ready now and you should enter the store.
- When you check out, you'll still need to use the kiosk, but we now have protective covers over the keyboard and encourage you to use a rubber tipped stylus pen. We clean these after every Client, so they are clean when you use them.
- Consider contactless payment methods. Sport Clips accepts Apple Pay®, Google Pay™, Samsung Pay, as well as debit and credit cards with the contactless symbol.
Sport Clips Stylists are here to get you cleaned up, trimmed up, and fixed up so you can look and feel your best!