WAYNE, NJ -- As a leading national dealership, Lincoln of Wayne has embraced technology and personalized service in recent years. During the COVID-19 pandemic, those options have proven to be of great value in continuing to serve their customers safely. Peter Spina, Jr., General Manager of Lincoln of Wayne, spoke with TAPintoTV, about their innovative On Demand program.
“The Lincoln On Demand program is really focused on creating a custom, tailored approach to the shopping experience,” said Spina. “Our guests now are spending so much time researching online,” Spina noted. “Our goal is to connect with them.”
Some customers, Spina said, can “do a walkaround on a vehicle through video chat. Some want an experience delivered right to their door.” The Lincoln On Demand program offers an individualized approach for clients to explore a range of options, and even purchase vehicles with full safety in mind. Guests can take personalized video tours of Lincoln models, complete self-guided trade-in appraisals, or even take test drives remotely and contact-free. Once a customer decides to purchase a vehicle, Lincoln of Wayne can arrange for remote delivery and bring your new car right to your home.
“We believe the sales process should be fun, informative and transparent,” Spina said, “a true, effortless experience for our guests.”
Lincoln of Wayne is a third-generation family business which has grown to become one of the top automotive dealerships in the nation. To learn more about Lincoln of Wayne and their On Demand program, visit their website at www.lincolnofwayne.com.