Each day sales professionals enter the marketplace with the full understanding they will risk hearing “NO”–Not that other professions are immune to this fact. However, in the sales professional’s day-to-day activities, they will face that challenge more than most other professions.

So what kicks in next? Is it fear? Doubt? Uncertainty? Perhaps!

That is why sales professionals must be mentally tougher than people in other professions.

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What is it that separates the successful salesperson from the marginal performer? Confidence. We all need it.  We need it every day. Read on to learn how to get past “no” and lean into “now.”

Become Confident in Your Sales Skills

When it comes to selling, confidence makes a difference. Confidence is a firm belief in yourself; it’s a certainty or trust in your abilities. You may not have all the skills to accomplish a specific task at this present time; however, confidence assures you that you will be successful in the future.

When you state that you will succeed in the future, you are not bragging; you are just telling the truth ahead of time. Confidence is maintaining faith in yourself no matter your age, sales situation, product line, or economy. 

We all have our confidence shaken from time to time. The secret to success is to reduce these times and the amount of time you spend in that shaken state.

3 Tips in Becoming Confident in Your Sales

Like anything, with practice you can improve. It's OK if it is incremental and doesn’t happen overnight. There are ways to boost your confidence to improve your skills in sales and public speaking continually.

Here are three tips:

  • Focus on your strengths and manage your weaknesses. – Confident salespeople know their strengths and continue to develop them. Figure out where your weaknesses lie and get the coaching help you need to fix them.
  • Always use a client-centered sales process. – It’s not about you, your product, or service; it’s all about your prospect’s needs. Remember to keep that in mind when you are selling.
  • Some will, some won’t. – Not everyone will need what you are selling. To not take it personally, remind yourself they are saying no to the idea you brought to them, not to you personally.

If you would like help with building your sales confidence, contact Tommy Hilcken Productions today.