I came across this story coincidentally because a friend of mine posted a photo on Facebook of her son who plays high school basketball. It was a great photo of him moving with the ball and if you were familiar with basketball, you could see this kid knew how to handle himself on the court...... and it immediately reminded me of the LA Lakers and NBA great Jerry West.

It's easy to see why Jerry West became "The Logo" for the NBA. He achieved every award that an athlete could earn but also became coach and manager of the Los Angeles Lakers over many years, making them one of the most successful franchises' in sports. One of the great moments in basketball was Jerry West's sixty foot shot at the buzzer at the end of Game 3 of the 1970 NBA Finals. This incredulous shot tied the game against the New York Kicks, making it one of the great NBA series of all time

I had two great loves in my childhood, the LA Lakers and art. I loved Christmas morning when Santa would bring me the NBA color by number pencil kits! My brother and I would blow through these in about an hour, coloring every little detail.

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Later in life Magic Johnson would become my favorite Laker and a good set of oil paints would replace my color pencils. But that image of Jerry West slashing down the court is what makes a great logo classic and something that will stay with me and basketball fans for many years to come.

Here's a great article about the design of the NBA logo.