WAYNE, NJ – On January 11, 2020, one of Wayne’s newest businesses, the Primrose School will have its Grand Opening. This is the first of many for new business this year due to Mayor Chris Vergano’s pro-business strategy. 

“Attracting new businesses to Wayne serves two purposes,” said Vergano. “Obviously, the taxes collected help to offset the burden of residential taxes, but it’s also about quality of life for our residents. Each business in Wayne provides a needed and convenient service that makes living in Wayne better. The Primrose School is a great example of this. Their philosophy is about building a strong foundation for future learning, so having a business like this in Wayne can only add to our community.”

Four entrepreneurs invested approximately $7Million into Wayne’s economy to open the Primrose school and will be adding at least twenty-five jobs into the local area. Husband and Wife Ambar and Dharati Patel along with fellow family members Jay and Dimple Patel came together to fund and build the new high-end childcare and learning center. But it was Dharati’s vision and experience that guided the group to choose the Primrose franchise.

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Dharati has worked in childcare since she was in high school and knew from that early age that this was her passion. She earned her education degree from Kean University while continuing to work in various childcare centers throughout New Jersey. “It never felt like a job to me,” she said. “I learned that the first five years of a child’s life are the most important years. It was really meaningful to me to care for children in that age range. Plus, I love seeing them happy and watching them reach milestones as they grow. That’s what’s made it easy for me to be so passionate about what I do.”

From classrooms to Assistant Director to running and managing an entire center as Director in her twenties, Dharati’s career arc had a very sharp pitch for someone so young.

Her own personal philosophy of teaching began to shape the curriculum she wanted to offer but found herself restricted by the corporate direction provided by the owners of the centers she worked for. “I dreamed of opening my own center for years so that I could provide what I felt to be the ideal curriculum for the children entrusted to my care.”

She and her husband, Ambar researched various franchise opportunities, with Dharati always leaning toward the idea of her own independent childcare center. Then they found Primrose and discovered that the franchise business’ philosophies and curriculum ran parallel to her own.

“Their overall curriculum really blew me away,” she said. “My number one goal is to deliver the best and most-trusted early education and care for children and for families and I have every confidence that this can be done through Primrose. 

“Everything that Primrose has done is purposeful and it is so well thought-out,” she continued. “Everyone I’ve met at Primrose has always been so passionate about their purpose and what we all as a team provide to each individual student. There is a consistency with everything they provide for me and for my students that I haven’t found anywhere else.”

Ambar added: “Primrose has an education council led by educational leaders with PHDs and master’s degrees in education and early childhood education who are constantly updating the curriculum to keep up with the ever-evolving research on best practices. The curriculum we offer here is scientifically driven and extremely detailed. For example, every single toy that is here was purposely chosen to enhance and compliment the curriculum we provide.”

When asked why the couple chose Wayne to open their Primrose franchise, Ambar said: “We know the residents of Wayne value education very highly. The high schools, middle schools and elementary schools are rated as some of the best in New Jersey, and we know the same values that draw people to Wayne are aligned with what we offer in early childhood education with Primrose. We really feel that the Primrose School is an amenity to the town and compliments Wayne’s highly regarded public school district.”

Their new 14,000 square foot facility sits on the corner of Valley Road and French Hill Road. “It was a big undertaking and such a fun journey from the planning stages to where we are now,” said Ambar with a big smile. “The facility is amazing. We have eleven classrooms on two levels and 10,000 additional square feet of play space.”

“Our play areas are broken up into four separate spaces with age-appropriate playground equipment in each,” said Dharati. “Infants, for example, are kept separate from the pre-school children and each have a space that is designed for their ideal physical development, which is a very important part of our curriculum.”

Several variances were needed to create the Primrose School as it stands now. “We wanted to make things as convenient as possible for our parents, so we invested a lot in changing the traffic signal to allow people coming from Valley Road to go straight into our site. We also added pedestrian crosswalks across French Hill Road to make things safer for the public as a whole.”

The large investment that these four entrepreneurs made was to build a premier childcare and learning center that they believe will help shape the minds and futures of the youngest of Wayne’s residents. “We go beyond just providing a well-rounded education that includes the basics of a STEAM (Science, Technology, Engineering, Arts and Math) curriculum, music education and even new languages, like Spanish,” said Dharati. “We also teach character development. Being respectful; being kind to each other so that when these children go to public schools, they become the leaders and they establish the social routines of respect and positivity.”

Jay and Dimple Patel work in the healthcare field, both in a hospital setting and in the pharmaceutical industry, and therefore carry a strong sense of compassion along with dedication to giving back to the community and fostering an environment of well-being. Their unique perspective will help them fully appreciate the needs of the children and families that they serve.

It was the investment to build the facility that provided a boost to Wayne’s economy. It’s the taxes that will continue to be collected by the town that will help improve residential taxes to the residents of Wayne, but it’s the investment in the young minds of our children that will pay off for Wayne in the long run.

If you wish to attend the open house/grand opening on January 11th, feel free to stop by the Primrose School of Wayne at 45 French Hill Road between the hours of 10:00am – 1:00pm.

Any parents wishing to schedule a private campus visit can do so at the following link:


Parents may also stop in for a tour at any time during normal operating hours:

Monday - Friday; 6:30am - 6:30pm.