Business & Finance

TAP into Local “Weekly Offers” Now Available in Addition to TAP into West Essex’s Daily Eblasts


WEST ESSEX area, NJ — TAP into West Essex, your go-to source for West Essex’s hyperlocal online news and information, is now offering a “Weekly Offer” eblast to all of TAP into West Essex’s daily enewsletter subscribers. Those wishing to become subscribers may sign up for the daily news for free HERE and will receive up to one Weekly Offer a week from a local business that is advertising on TAP into. Subscribers will only receive a maximum of one TAP into West Essex Weekly Offer per week. In addition, only one business will be featured in each week's offer.

This new TAP into West Essex feature has already been rolled out to all current TAP into West Essex advertisers. However, it is also available to future TAP into West Essex businesses looking to advertise services and products, etc. to TAP into West Essex readers or to those of other towns.

In addition, TAP into West Essex has over 272,000 unique users of the TAP into West Essex website. The TAP into Local Weekly Offer comes at a discount for current advertisers. Those interested in finding out how to reach West Essex’s readers and/or over three million unique users of, and receive a TAP into Local Weekly Offer advertising discount should send an email to or call 973-220-9237.

"The TAP into West Essex Weekly Offer is a win-win for everyone in West Essex,” said Jackie Schatell, co-owner of TAP into West Essex. “Residents will receive valuable offers and information from local businesses in town at no charge and local businesses will get to increase foot traffic and sales, enabling them to not only survive—but to thrive."

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In its first week of operation last week, the TAP into Weekly Offer was opened more than twice as often as deals from Groupon and Amazon Local and the click-through rate was more than twice as high, according to statistics compiled by

"Unlike annoying deals that pop up in your email relentlessly for a business located an hour away from you that cost the business a fortune to do, TAP into's Weekly Offer is effective, affordable for the local business, and the subscriber only receives a maximum of one Weekly Offer per week,” said Michael Shapiro, founder of “TAP into is all about helping our communities succeed and this is one more step in our efforts to help small business and our loyal readers at the same time."

For more information about the TAP into West Essex Weekly Offer, send an email to Marrone Parks, co-owner of TAP into West Essex at or call 973-220-9237.

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