WEST ORANGE, NJ – Blo Blow Dry Bar, the world’s largest blow dry bar franchise, is celebrating its grand opening in West Orange on Wednesday at 235 Prospect Avenue. The West Orange Plaza facility is the franchise’s second New Jersey location.

At 11 a.m., the public is invited to join the West Orange Chamber of Commerce and other local dignitaries in cutting the celebratory ribbon to mark the grand opening. Dawanna Williams, owner of the West Orange site, said she is excited to have an opportunity to own a franchise that features a concept she personally loves.

"As a woman stepping into my new role as an entrepreneur, it was very important to me to own a business that plays a part in empowering other women,” said Williams. “Blo Blow Dry Bar is the place where any woman can go to get a quick finishing touch to her day. Hair is one of our most important features and having a great hairstyle helps boost our confidence so we feel ready to accomplish any feat."

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Williams, born in Newark and raised in Orange, graduated New Jersey City University with a Bachelor of Arts degree in Business Administration and obtained her Masters in Public Administration from Fairleigh Dickinson University. With more than 30 years of experience in business and accounting, Williams decided to become an entrepreneur to fulfill a desire to have her own successful business.

At her new 1,600-square-foot blow dry bar with 10 service stations to appease her customers, Williams looks forward to offering great services in the beauty industry, as well as promoting, uplifting and empowering women.

In keeping with Blo Blow Dry Bar’s motto, the expertly trained “Bloers” (blowout bar stylists) at Blo West Orange are ready to deliver the perfectly styled hair, exceptional customer experiences and fun overall atmosphere that the franchise prides itself on. Bloers offer an array of amenities both in-house and on location for any special event, including bridal services, with a signature blow out starting at $40. A la carte hairstyles and makeup services are also offered along with a mix of retail products available for purchase.  

Guests in need of top-notch tresses before work, a power lunch, a red-carpet event or simply just because can get affordable, runway-quality hair at Blo West Orange.

Blo West Orange, located in the West Orange Plaza at the intersection of Eagle Rock and Prospect avenues, will be open Monday through Thursday from 9 a.m. to 8 p.m., Friday and Saturday from 9 a.m. to 9 p.m. and Sunday 10 a.m. to 5 p.m. The studio will also open as early as 7 a.m. by appointment.

Walk-ins are accepted and online reservations are available at blomedry.com, via the mobile app for iOS or Android or by contacting Blow West Orange at 862-252-6521 or blowestorange@blomedry.com.

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