Other NJ News

Livingston Resident's Music Label Lands First No. 1 Hit with Country Duo LOCASH

David and Jen at Stonum Vineyards Wine Debut in Nashville Credits: Jen Shulman
Stonum Vineyards is producing an exclusive line of wines for LOCASH Credits: Stonum Vineyards
David Ross with his key promotion staff and Blackjack Billy at Maxwell’s in Hoboken on July 1 Credits: Jen Shulman
David Ross Shulman @ Reviver Records Credits: David Ross Shulman

LIVINGSTON, NJ — When SiriusXM’s The Highway named the up-and-coming country duo LOCASH’s single “I Love This Life” the No. 1 country song on this week’s Hot 45 Countdown, it was also the first No. 1 for Livingston resident David Shulman’s record label Reviver Records. LOCASH, who was signed to Reviver Records earlier this year, has remained in the Top 10 for an unprecedented nine weeks and finally reached the top spot Saturday. 

Reviver Records President and Chief Executive Officer David Shulman, known professionally as David Ross, and his country-loving wife, Jen, known in Livingston as “YogaJen,” wake up each Saturday to hear whether their artists LOCASH, Blackjack Billy or Lucas Hoge have made the cut for the three-hour country countdown of Nashville’s top 45 hits. This week, not only did LOCASH obtain the top spot, but Blackjack Billy’s single “Why God Made Summertime” also went up three spots, their live version of “The Booze Cruise” was unexpectedly played, and the label’s newest artist Lucas Hoge’s song “Halabamalujah” debuted immediately following the countdown during The Highway’s “On the Horizon” program.

After hearing the tune, according to David, Jen almost broke the floor in their Livingston home jumping for joy at Reviver’s accomplishments. 

Sign Up for E-News

“I was screaming—I mean, West Orange and Millburn could hear me,” said Jen. “When [Storme Warren] said, ‘will Thomas Rhett hold on to the No. 1 spot with Crash and Burn this weekend?’ and then he said, ‘no he won’t,’ I knew they hadn’t played our song yet and I knew then that we were the No. 1 song.” 

LOCASH has been chased by fan-favorites like Thomas Rhett, Hunter Hayes and Sam Hunt for months — all of them listening in to SiriusXM’s countdown hoping to hear their song No. 1. When “I Love This Life” jumped to No. 5 in May, Jen said she and David never expected to remain in the Top 10, let alone gain the status of No. 1. Jen said she did, however, know the song could be a massive hit when David met the duo in Jan.

Before David signed LOCASH, the duo had three singles, “Little Miss Crazy Hot,” “Best Seat in the House” and “C-O-U-N-T-R-Y,” that were all acclaimed but never received the attention “I Love This Life” is getting now. The band’s biggest accomplishments were the No. 1 single they wrote for Keith Urban called “You Gonna Fly” and the Top 10 hit “Truck Yeah” picked up by Tim McGraw. With Reviver Records, the Shulmans say the duo has been receiving a lot of love through Sirius XM and Nash FM and through the listeners and fans on Facebook who have finally voted LOCASH No. 1. 

“Every country band that we have stays after their shows to thank every single one of their fans, to sign autographs and to hug people and that’s kind of the niceties of country music,” said Jen. “I think the Shulman family is kind of like that too: we’re warm and we’re kind and we’re welcoming and I think that country music is also. That’s what makes country music different from everything else.” 

David knew he wanted to work in music professionally when he was in high school, working with artists like Barry Manilow, Stevie Wonder and the Police as a very young intern. According to David, he owes much of his love for the music business to his father, who was the first American that the Rolling Stones met when they walked off the plane in 1964. 

Following in his father’s footsteps, David found Reviver Records through an ad on Monster.com about a charity that was looking for an Executive with experience in the music business to get them off the ground, which he successfully did in 2011. Reviver Records began five years ago as vehicle for raising money toward women’s cancer charities, with the music of Paul McCartney at its fingertips. What he found was a compiled list of proven country music stars who were ecstatic to record covers of Paul McCartney’s music strictly for the benefit of the Women & Cancer Fund in Arizona.

Jen, who teaches Yoga in Livingston, fell in love with country the minute her patrons requested a county-music playlist in 2007. Soon the family was hooked, and David knew Nashville was the place to look for country artists to sign under the record label he had built from the ground up. Brian Thomas from Nash FM in NYC introduced David to the duo he considered to be a “Super Group,” and Reviver Records’ journey with LOCASH began.

“I think it’s a really cool thing that a country label was born in Livingston, New Jersey, because no one would ever expect that,” said Jen. “It shows the diversity of America. There are so many people in this state that don’t realize how many country fans there are. There are some rural areas in New Jersey, and Livingston sure isn’t one of them.”

Reviver Records is proud to be bringing country music to Livingston, New Jersey. To the Shulmans, country music is a genre that has so much meaning behind the lyrics. With “I Love This Life,” listeners will learn that there are many things in life to be thankful for.

“The most important thing about this record is that it’s three minutes and ten seconds of positivity,” said Jen. “It’s about the things LOCASH loves: they love country music, they love farms, they love churches, they love country girls—all they wanted this song to be was about things that make them happy.”

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

West Orange

Full Pet Grooming Service 25% OFF

April 20, 2018

LITTLE FALLS, NJ - Cloud Canine Grooming Salon & Spa in Little Falls is open for business and owner and pet stylist Melissa DiRoma is offering 25% off a FULL GROOMING SERVICE for all new customers. Call (973) 837-8884 or visit http://cloudcaninesalon.com to schedule your appointment. Mention promo code TAP DOG for discount. 

About Cloud ...

Free Wellness Event at The Joint Chiropractic

WEST CALDWELL, NJ — The public is invited to a "Wellness Event to Remember" at The Joint Chiropractic in West Caldwell on Thursday, April 19 from 7 p.m. to  9 p.m.

Guests will include:

Michael Piercy, owner of The Lab
Justyna Debski, owner of Revive Mind Body
Karen Caplan, owner of Nutrition Transitions

Join the ...

Luxury Facial Services 50% OFF

MILLBURN, NJ - DeAmour Salon & Spa is proud to announce its newest team member, Renee Rudikh, formerly of the famous Georgette Klinger Spa at the Short Hills Mall.

Rudikh has extensive experience and specializes in a plethora of facial styles including: deep pore cleansing/European, microdermabrasion with collagen, teenage, men's, back, LED and customized European ...

YMCA $0 Enrollment in April

LIVINGSTON, NJ - For the month of April, the West Essex YMCA is offer $0 enrollment. 

Take advantage of all that your local Y has to offer for the whole family!

Personal Training
Group Classes
Low monthly membership
And much much more!...

Check out all that the Y has to offer HERE

About the West Essex YMCA:
The West Essex YMCA has ...

MAX Challenge of West Orange - 2 Weeks FREE and more...

WEST ORANGE, NJ - The MAX Challenge of West Orange is about to start its next challenge.  Sign up before April 9, and you will receive maximum benefits, including two weeks free!



12 weeks for the price of 10
Unlimited fitness classes 
Nutritional ...

County Announces Improvement Plans for Grover Cleveland Park Playground and Tennis Courts

April 20, 2018

CALDWELL/ESSEX FELLS, NJ — Nearly $1.2 million in improvements will be made to modernize the Essex County Grover Cleveland Park playground and tennis courts.

Essex County Executive Joseph DiVincenzo, Jr. announced his improvement plans on Friday morning, stating that Grover Cleveland Park is a popular site for families and children, and that the playground and tennis courts need to be ...

Upcoming Events


Sun, April 22, 1:00 PM

West Orange High School, West Orange

FREE self-defense and safety seminar for teens ...

Health & Wellness


Wed, April 25, 7:00 PM

Temple Sharey Tefilo-Israel, South Orange

Taking a Stand for Menstrual Equity


Letter to the Editor: Lions Club of West Orange Spaghetti Dinner

April 16, 2018

Dear Editor,

Since 1953, the Lions Club of West Orange has been recognized throughout the township for our service to the blind and visually impaired. A majority of the world’s eye banks, clinics, and eye research centers are established and supported by all Lions Clubs throughout the world.

We are men and women committed to helping provide quality eye care, eye ...

West Orange Community House Seeks Community Sponsors

April 17, 2018

WEST ORANGE, NJ — The Boys & Girls Club at the West Orange Community House (WOCH) has opened its new 9,000 square foot recreational facility at 250 Main Street in West Orange.

The WOCH has been supporting families of West Orange for 100 years, and needs help to continue providing much-needed recreational programs to West Orange. By placing an advertisement banner on the gym ...

Cluelessly Clueless

I teenaged my way through high school under the assumption that my parents had no idea what I was doing.  I like to think I was pretty good at withholding information and presenting situations in ways that were other than they really were.


Still, sometimes they found things out.  Like the time my friends plopped me on our front door step at one o'clock in the morning ...

'The Sting' shimmers and shakes at Paper Mill

‘The Sting ‘slithers and shakes at Paper Mill Playhouse


MILLBURN, NJ – In a premiere production of “The Sting,” Harry Connick Jr. commands the Paper Mill Playhouse stage in Millburn.

Based on the sensational Paul Newman/Robert Redford film in 1973, the 1930s plot centers on a con game and gambling, sometimes on a train between New York and ...