WEST ORANGE, NJ — A free “Biz 2.0 Workshop for Growing Businesses,” sponsored by Regal Bank and the West Orange Chamber of Commerce on Thursday, invited new and established business owners to attend a discussion on “Why every business should have a public relations strategy.”

The discussion was led by local publicist Amy Delman of Amy Delman Public Relations, who was invited by GrowthPoint Business Consulting Arnon Amir, whom she met through networking. The program delved into how companies and their leadership can utilize public relations to increase awareness and augment growth.

“When you know the people involved, you know that they’re going to be good speakers,” said Amir. “The topic is valuable because every business does need a PR strategy.”

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Delman has been involved in public relations, marketing and branding for more than two decades. Her expertise lies in using media exposure to raise awareness and increase revenues in companies where she has worked in-house or as a consultant.

“The goal [of Biz 2.0] is to present business-related topics that are valuable and beneficial to the people who attend,” said Amir. “The goal is to help promote their businesses, to take advantages of opportunities to network and develop relationships and benefit their businesses all around.”

Biz 2.0 Workshops for Growing Businesses™, presented by local business owners and the West Orange Chamber of Commerce, is a series that focuses on providing information regarding more advanced topics and challenges common to the small and medium size business owner.   

For more information, please visit westorangechamber.com.