Arts & Entertainment

Mark and Julie’s Customers Got More Than Ice Cream on Saturday

a8f7e7e354d0ebd5a5df_julieaaaaaaaaaaaaaaaa.jpg
b6198d589de3ef2076ee_julieaaaaaaaaaaaaaaaaaaaaaa.jpg
8807b17b4be2c2bcdc62_julieaaaaaaaaaaaaaa.jpg
be022b645889b25b47d6_julieaaaaaaaaaaaa.jpg
7e97a1eded85dd62776d_julieaaaaaaaaaaa.jpg
74999b34dcbfba7f04f2_julieaaaaaaaaa.jpg
80cfe380b479798ec16e_julieaaaaaaaa.jpg
698279b9a61341e6812f_julieaaaaaa.jpg
74700c928c740bb36bb2_julieaaaaa.jpg
54aff56a4022e45bc62b_julieaaa.jpg
c2e7b85e252107c1c6e0_julieaa.jpg
6a51955cfcc47c12262d_juliea.jpg
82994ecf45d26f8de088_julie_3.jpg
eddb7f302720fcc2bc6a_julie_2.jpg
e6dedab7ffa768f00093_julie_1.jpg
a8f7e7e354d0ebd5a5df_julieaaaaaaaaaaaaaaaa.jpg

WEST ORANGE, NJ - Customers at Mark and Julie’s Homemade Ice Cream store in West Orange had bigger decisions to make than just choosing ice cream flavors on Saturday. They had to decide what to do, if anything, when witnessing a scenario of a father/coach berating/bullying his son for playing badly in a game.

Unsuspecting customers entered the store expecting to get some ice cream, maybe sit with friends or family and chat over the frozen dessert; however, instead, they witnessed an act of bullying and had to make a split-second decision about how to react. What they didn’t know was that they were unwittingly being filmed for a segment on the ABC show, “What Would You Do.”

According to the site, using hidden cameras, the show, which has been airing since 2008, establishes everyday scenarios and then captures people's reactions. Whether people are compelled to act or mind their own business, John Quiñones, the host, reports on their “split-second and often surprising decision-making process.”

Sign Up for E-News

According to Julie Orenstein of Livingston, who owns the store with her husband Mark, some of the people stood up to the father.

“One guy was very passionate—to the point where he almost burst into tears when talking to the ‘dad.’” she said.

Julie said that the scenario involved a father, with children, who were played by three child actors, “who got to eat a lot of ices cream.” Each time a new unsuspecting customer entered the store, the actors, including the one scooping ice cream, had to reset the scene to capture the reactions of the customers.

While the scenario may seem easy enough, setting up the show took a lot of time, people and equipment.

“It was like Grand-Central Station in the basement, with like 25 people and lots of equipment,” Julie said. “There were cameras hidden all over the store getting different angles. It took them like four hours to set up in the morning.”

Mark said, “It was very interesting to see the way they set it up—the way they hid all of the equipment. The customers came in—they didn’t know they were going to be on a show like that.”

Julie and Mark said they were thrilled that ABC chose to film the show at their store. They said that the location scouts had been out to the store a few times before deciding to film at the location.

I loved it,” said Julie. “It was so exciting. It was so much fun.”

I love the show,” she added. “It is one of my favorite shows because it’s not just Candid Camera—it’s not just goofy stuff. These are lessons learned types of scenarios.”

“I think it’s kind of important,” she added. “If you see something bad happening, would you stand up and say something? Some people don’t want to get involved. Some people want to mind their own business. And other people, they see abuse going on—they see something unfair going on, and they do something about it.” 

Mark loved the experience and said it was great, especially since it is “a very popular show.” He was also excited that the episode, which should air around June 2016, will expose the store to national television and advertising.

“You can’t pay for something like that,” he said.

“It was awesome and I feel flattered that they picked us,” he said. “They actually said that they would love to do it again sometime.”

EDITOR'S NOTE: All photos were provided by Mark and Julie Orenstein via their store's Facebook page.

TAP Into Another Town's News:

Sign Up for E-News

West Orange

$100 OFF per Week for Summer Camp Now!

July 12, 2018

Guerrero Marital Arts is now offering an 8-week summer camp for summer 2018!

Pick which weeks you want!

Camp Weeks are:

July 16, July 23, July 30, August 6, August 13, August 20, August 27

Includes the following:

Fitness
Fun (through Sports, Play and Games)
Field Trips (may cost extra)
Life Lessons
Reading Time
Martial Arts
A great place to ...

Bucco Couture Summer Sale on All Custom Suits, Shirts and Casual Wear

NUTLEY, NJ — Save while looking sharp! 20% off all summer wear an extra 10% savings for Military, Veterans and all first responders at Bucco Couture, 187 Franklin Avenue in Nutley, with the launch of some new products such as our tracksuit line, crushed cotton drawstring pants and jeans. 

We also carry Bugatchi and Rober Graham casual wear as well as stretch high V-neck ...

Newark Lures Amazon With $1 Billion Payroll Tax Incentive

July 14, 2018

NEWARK, NJ - Amazon will get a payroll tax break at a cost of $1 billion to the city should the company open its second headquarters in Newark, according to one of two ordinances approved by the Newark City Council council to sweeten the deal for the corporate giant and stand out among other locations vying for Amazon’s so-called HQ2.

“The City Council has brought Newark a ...

Upcoming Events

Carousel_image_f509c18dfe9bf7382799_whole_foods_flyer_west_orange_2018_july_16

Mon, July 16, 1:00 PM

Whole Foods Market - West Orange, West Orange

West Orange Emergency Blood Drive - 1st 30 donors ...

Giving Back Health & Wellness

Carousel_image_b20a8250917845925251_mini_magick20180715-93558-18g5bx1

Tue, July 17, 5:00 PM

Caldwell University Alumni Theater, Caldwell

Public Invited to Essex County Opioid Use ...

Health & Wellness

Wed, July 18, 10:00 AM

Cancer Center Resource Room, Belleville

Living Well with Parkinson’s Disease Support ...

Health & Wellness

Public Invited to Essex County Opioid Use Prevention Task Force Meeting

July 15, 2018

CALDWELL, NJ — All Essex County residents, mayors and councils, law enforcement members, school officials, clergy members, civic organizations and more are invited to join in the next Essex County Opioid Use Prevention Task Force meeting on Tuesday at 5:30 p.m. to discuss how the Essex County communities can join work together to eradicate this epidemic.

The meeting will be held at the ...

Extra Time

It was close to 70 minutes into the match and I had to go to the bathroom.  Badly.

As fans watching the World Cup know too well, bathroom breaks are a serious dilemma, especially for those who don’t have a TV in the loo.  This biological necessity is exasperated by beer, which during World Cup matches also fuels a strong propensity to throw chairs and instigate riots.

'Servant of Two Masters' exudes foolish fun

‘Servant of Two Masters’ makes for foolish, frivolous fun

By Liz Keill

MADISON, NJ –Carlo Goldoni’s “The Servant of Two Masters,” in a rousing translation and adaptation by Bonnie J. Monte, has the outdoor audience at The Shakespeare Theatre of New Jersey laughing and clapping all the way through.

The yearly production, held at the amphitheatre on the ...