For many small businesses, owners need to enhance their online and digital presence to supplement strategy and growth. By implementing a plan for social media it can drive marketing for a company’s product, help connect clients and prospects on current projects and operations, and give a company a competitive advantage. Overall it can save a company time, improve efficiency, and most importantly expose the company on the web.

1. Domain Name - Each business regardless of industry now has its own website or a domain address where they can market their products/services. By having a website it can inform clients or future clients on current activities and current products being sold. A website can also drive sales and can allow a vendor to provide instant feedback.

2. Create an App - The use of an app can simplify group projects and help team communication, allowing better organization. With the use of an app, a business owner can delegate tasks and monitor progress without the need of constant check-ins. It allows seamless collaboration and provides a quicker method to implement strategy. With the creation of an app, a business can market its product to a larger audience and can directly resolve issues without going through a third party.

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3. Social Media Websites - Facebook, Instagram, Twitter, Pinterest, etc. are all accounts primarily used by business as marketing tools. These social media sites can draw customers you didn’t know existed and help target your existing customers. Hootsuite provides social media management that allows the user to manage and measure their media presence without spending much time because it manages all these accounts at once. Best of all, you can use most of these sites for free unless you go the paid advertising route.

I would like to thank Paul Chang for his help on preparing this article with me. Paul is a Marketing Intern at Consultants 2 Go and student at New York University. Don’t forget, you can email me at with any questions you might have and I’ll be glad to answer them. You can also follow my business and me on Twitter @peggymchale and @consultants2go.