Business & Finance

Press Releases

TAPinto Touts Traffic and Revenue Growth While Celebrating Ninth Birthday at Franchisee Meeting

358f60e3b5dfe19993ec_Screen_Shot_2017-10-03_at_2.16.28_PM.jpg
358f60e3b5dfe19993ec_Screen_Shot_2017-10-03_at_2.16.28_PM.jpg

TAPinto.net celebrated its ninth birthday on Monday at its franchisee meeting held at the Grand Summit Hotel, in Summit, NJ. 

What began in 2008 as an all-online local newspaper in New Providence founded by Michael Shapiro and his wife, Lauryn, is now the dominant player in local news, with more than 65 TAPinto sites providing original local reporting every day in more than 100 towns in New Jersey and New York. The company's growth took place during a time when other media organizations slashed local news coverage and laid off staff.  

"Traffic continues to grow, with more than 894,000 readers in September 2017," Shapiro said. "80,221 people are receiving TAPinto's daily e-news and 162,776 people follow TAPinto sites on Facebook. Revenue is up approximately 50 percent year-over-year."

Sign Up for E-News

TAPinto is investing more than $150,000 in technological improvements including new infrastructure and databases to support further expansion, Shapiro added.   

"TAPinto sites are locally owned and operated and do their own original local news reporting," Shapiro said. "Local ownership and local reporting makes all the difference. By providing the back-end, training, and support to our franchisees, we created a growing and successful network of online local news sites that is a model for the struggling media industry. Our innovative model enables our sites to not only produce great original local news, but also achieve record-breaking traffic and financial sustainability."

What's next for TAPinto?  "If I were a betting man, I'd put money on TAPinto launching in another state in the next six months," Shapiro said.

"As we continue to grow, we are committed to improving local journalism," he added. "Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."

For more information about franchising TAPinto in your community, visit www.starttap.net 

 

______________

 

TAPinto.net is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6.5M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend TAPinto.net on Facebook at Facebook.com/tapintolocal and can follow TAPinto.net on Twitter at Twitter.com/tapintolocal 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 

In addition, TAPinto.net is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. 


TAPinto.net currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hasbrouck Heights, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Parsippany, Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Teterboro, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park, Wood-Ridge and Yorktown (NY).  It also has a franchised Travel section, TAPintoTravels covering domestic and international travel and TAPinto Horses, covering everything equestrian in the tri-state area.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

West Orange

Full Pet Grooming Service 25% OFF

April 20, 2018

LITTLE FALLS, NJ - Cloud Canine Grooming Salon & Spa in Little Falls is open for business and owner and pet stylist Melissa DiRoma is offering 25% off a FULL GROOMING SERVICE for all new customers. Call (973) 837-8884 or visit http://cloudcaninesalon.com to schedule your appointment. Mention promo code TAP DOG for discount. 

About Cloud ...

Free Wellness Event at The Joint Chiropractic

WEST CALDWELL, NJ — The public is invited to a "Wellness Event to Remember" at The Joint Chiropractic in West Caldwell on Thursday, April 19 from 7 p.m. to  9 p.m.

Guests will include:

Michael Piercy, owner of The Lab
Justyna Debski, owner of Revive Mind Body
Karen Caplan, owner of Nutrition Transitions

Join the ...

Luxury Facial Services 50% OFF

MILLBURN, NJ - DeAmour Salon & Spa is proud to announce its newest team member, Renee Rudikh, formerly of the famous Georgette Klinger Spa at the Short Hills Mall.

Rudikh has extensive experience and specializes in a plethora of facial styles including: deep pore cleansing/European, microdermabrasion with collagen, teenage, men's, back, LED and customized European ...

YMCA $0 Enrollment in April

LIVINGSTON, NJ - For the month of April, the West Essex YMCA is offer $0 enrollment. 

Take advantage of all that your local Y has to offer for the whole family!

Personal Training
Group Classes
Swimming
Camp
Childcare 
Low monthly membership
And much much more!...

Check out all that the Y has to offer HERE

About the West Essex YMCA:
The West Essex YMCA has ...

MAX Challenge of West Orange - 2 Weeks FREE and more...

WEST ORANGE, NJ - The MAX Challenge of West Orange is about to start its next challenge.  Sign up before April 9, and you will receive maximum benefits, including two weeks free!

NUTRITION... MOTIVATION... RESULTS..!

SIGN UP BEFORE APRIL 9TH AND GET THE 'TAP CHALLENGE' PROMO:

12 weeks for the price of 10
Unlimited fitness classes 
Nutritional ...

deAmour Salon - Complimentary Blowout with Other Select Services - $40+ Value

Millburn, NJ - Salon Profilo in Milburn has recently rebranded to deAmour Salon & Spa! In celebration, owners Roula and Grace are inviting new and existing clients to enjoy a complimentary blowout with any color service. Call (973) 379-8300 to schedule your appointment. Promo code: TAP COLOR

deAmor Salon specializes in multiple coloring techniques and stays current on industry ...

County Announces Improvement Plans for Grover Cleveland Park Playground and Tennis Courts

April 20, 2018

CALDWELL/ESSEX FELLS, NJ — Nearly $1.2 million in improvements will be made to modernize the Essex County Grover Cleveland Park playground and tennis courts.

Essex County Executive Joseph DiVincenzo, Jr. announced his improvement plans on Friday morning, stating that Grover Cleveland Park is a popular site for families and children, and that the playground and tennis courts need to be ...

Upcoming Events

Carousel_image_dbe95d918aeb3155c711_wo_selfdefense_flyer

Sun, April 22, 1:00 PM

West Orange High School, West Orange

FREE self-defense and safety seminar for teens ...

Health & Wellness

Carousel_image_db004570084548800c6c_jww_pgp_headshot

Wed, April 25, 7:00 PM

Temple Sharey Tefilo-Israel, South Orange

Taking a Stand for Menstrual Equity

Education

Letter to the Editor: Lions Club of West Orange Spaghetti Dinner

April 16, 2018

Dear Editor,

Since 1953, the Lions Club of West Orange has been recognized throughout the township for our service to the blind and visually impaired. A majority of the world’s eye banks, clinics, and eye research centers are established and supported by all Lions Clubs throughout the world.

We are men and women committed to helping provide quality eye care, eye ...

West Orange Community House Seeks Community Sponsors

April 17, 2018

WEST ORANGE, NJ — The Boys & Girls Club at the West Orange Community House (WOCH) has opened its new 9,000 square foot recreational facility at 250 Main Street in West Orange.

The WOCH has been supporting families of West Orange for 100 years, and needs help to continue providing much-needed recreational programs to West Orange. By placing an advertisement banner on the gym ...

Cluelessly Clueless

I teenaged my way through high school under the assumption that my parents had no idea what I was doing.  I like to think I was pretty good at withholding information and presenting situations in ways that were other than they really were.

 

Still, sometimes they found things out.  Like the time my friends plopped me on our front door step at one o'clock in the morning ...

'The Sting' shimmers and shakes at Paper Mill

‘The Sting ‘slithers and shakes at Paper Mill Playhouse

By LIZ KEILL

MILLBURN, NJ – In a premiere production of “The Sting,” Harry Connick Jr. commands the Paper Mill Playhouse stage in Millburn.

Based on the sensational Paul Newman/Robert Redford film in 1973, the 1930s plot centers on a con game and gambling, sometimes on a train between New York and ...