Business & Finance

TFG Products of West Orange Helps Make Real Estate Video Production Affordable

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Tim Gerds - Owner TFG Products
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WEST ORANGE, NJ - Although TFG Products is known primarily for creating videos to market small businesses, the company is also heavily focused on producing videos for real estate agents as well.

Joining forces with Jennifer Szewcyk of Coldwell Banker in Caldwell, TFG Products produced this walk-through video at 16 White Oak Drive in North Caldwell just last week: 

The house officially went on the market on Monday.

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Tim Gerds, owner of TFG Products markets his video and photography services to real estate agents the same way he markets to small businesses.

“Quality video production should not cost a fortune for anyone," Gerds said. "The same goes for real estate agents. What bothers me about companies that shoot real estate photo and video, is that they charge an arm and a leg for a simple walk-through presentation of a home. This then leads the realtor, broker, or seller, too believe that they should only have expensive homes shot on video. This is absolutely ridiculous.

"Whether it is for a high-end home priced at six figures, or the modest home priced, well, modestly, TFG Products charges based on the size of the home. Look at it this way, if someone approached our company and said, 'We would like you to shoot a great video showing off the Hope Diamond, but we also want you to shoot a video about a simple piece of costume jewelry.' 

"I’m not going to charge more for the Hope Diamond. I am going to charge the same low price for each piece of jewelry and work equally hard to make the best presentation for both items. It’s the same way for real estate.

"Shouldn’t someone who is selling a modestly priced home be able to market that home just as beautifully as someone selling a multimillion dollar home?”

TFG Products has produced photography and video for many real estate agencies throughout the area including Coldwell Banker, Weichert Realtors, Realty Executives, Heirloom Realty and Sotheby’s Realty. Visit them at www.tfgproducts.com.

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