Business & Finance

West Orange Native Opens New Pet Boutique and Spa "Once Upon a Tail" in Livingston


LIVINGSTON, NJ — Once Upon a Tail, a new pet grooming, boutique and spa opened on Oct. 6 at 113 South Livingston Avenue in Livingston, hosted a celebratory ribbon cutting on Thursday. Livingston Mayor Al Anthony, members of the township council, members of the Livingston Area Chamber of Commerce and a few of the new business’ furry clients enjoyed the grand opening with owner Daniel Nahum and groomer Tay Brown.

Nahum, a West Orange native, is the owner as well as the lead groomer at Once Upon a Tail. He said that in the short weeks his business has been open, the team has felt its success as well as the support of the township.

“We’ve been grooming left and right and so far the only slow day is our day off,” said Nahum. “Instead of being just a place to get a dog’s hair cut, like a normal hair salon, we’re more of a grooming spa with the essential oils, the facial scrubs, we massage it into the coats and condition the hair.”

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Once Upon a Tail, “Where your pet is treated like royalty,” prides itself on having certified, knowledgeable groomers who offer breed-specific haircuts, walk-in grooming, natural and botanical shampoos and conditions, hydrating and clarifying facial add-ons, calming aromatherapy and massage, sheds less treatments, tooth brushing and more.

Some options include the “Complete Groom,” a full-service bath and grooming with choice of haircut; the “Touch Up Groom,” a full-service bath plus light trimming or "freshen up" for in-between grooming as well as the option to include face, feet, sanitary, ears and tail; and the “Full Service Bath,” which includes shampoo and conditioner (with hypoallergenic option), blow dry, brush out, nail trimming, ear cleaning, a bow or bandana and cologne.

“We care about the coat condition and the health of the dog in general,” said Brown. “People shouldn’t have to worry about going to get their dog groomed and having to deal with extra stuff like nails, brushing out knots and stuff like that. Se want to do the dirty work: clean them, make sure they smell great, make sure they’re happy, make sure that their nails are great. A healthy pet is a happy pet.”

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West Orange

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