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Press Releases

TAPinto Touts Traffic and Revenue Growth While Celebrating Ninth Birthday at Franchisee Meeting

TAPinto.net celebrated its ninth birthday on Monday at its franchisee meeting held at the Grand Summit Hotel, in Summit, NJ. 

What began in 2008 as an all-online local newspaper in New Providence founded by Michael Shapiro and his wife, Lauryn, is now the dominant player in local news, with more than 65 TAPinto sites providing original local reporting every day in more than 100 towns in New Jersey and New York. The company's growth took place during a time when other media organizations slashed local news coverage and laid off staff.  

"Traffic continues to grow, with more than 894,000 readers in September 2017," Shapiro said. "80,221 people are receiving TAPinto's daily e-news and 162,776 people follow TAPinto sites on Facebook. Revenue is up approximately 50 percent year-over-year."

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TAPinto is investing more than $150,000 in technological improvements including new infrastructure and databases to support further expansion, Shapiro added.   

"TAPinto sites are locally owned and operated and do their own original local news reporting," Shapiro said. "Local ownership and local reporting makes all the difference. By providing the back-end, training, and support to our franchisees, we created a growing and successful network of online local news sites that is a model for the struggling media industry. Our innovative model enables our sites to not only produce great original local news, but also achieve record-breaking traffic and financial sustainability."

What's next for TAPinto?  "If I were a betting man, I'd put money on TAPinto launching in another state in the next six months," Shapiro said.

"As we continue to grow, we are committed to improving local journalism," he added. "Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."

For more information about franchising TAPinto in your community, visit www.starttap.net 

 

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TAPinto.net is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6.5M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend TAPinto.net on Facebook at Facebook.com/tapintolocal and can follow TAPinto.net on Twitter at Twitter.com/tapintolocal 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 

In addition, TAPinto.net is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. 


TAPinto.net currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hasbrouck Heights, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Parsippany, Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Teterboro, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park, Wood-Ridge and Yorktown (NY).  It also has a franchised Travel section, TAPintoTravels covering domestic and international travel and TAPinto Horses, covering everything equestrian in the tri-state area.

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West Orange

Livingston Christens New Saint Barnabas Medical Center Community Field

October 13, 2017

LIVINGSTON, NJ — The multipurpose turf field recently installed on Madonna Drive for the benefit of Livingston recreation and high school athletes of all ages and sports was officially unveiled as the Saint Barnabas Medical Center Community Field on Monday.

Livingston Mayor Shawn Klein, members of the Livingston Township Council, Livingston High School Athletic Director David ...

Upcoming Events

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Sat, October 21, 9:00 AM

Scenic Lake, West Orange

A Home For All Run/Walk

Giving Back Health & Wellness Sports

Sat, October 21, 11:00 AM

Turtle Back Zoo, West Orange

‘BARKtoberfest’ Pet Adoption Event Returning to ...

Giving Back

Sat, October 21, 2:00 PM

Luna Stage, West Orange

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Arts & Entertainment

Letter to the Editor: October is Dyslexia Awareness Month

October 18, 2017

Dear Editor,

For years, I could never understand why each October we marked Dyslexia Awareness Month as a federal event, but not a state event.  

As a member of the New Jersey Speech-Language-Hearing Association (NJSHA), I am aware our association has dedicated considerable resources to educating our elected leaders in Trenton about the importance of this designation. I am ...

Emerge NJ to Host Women of Achievement Annual Fall Gala


October 10, 2017

WEST ORANGE, NJ - Emerge NJ is hosting its second Women of Achievement Fall Gala at Mayfair Farms in West Orange, on Oct. 12, 2017 at 7 p.m.

Emerge NJ is honoring Assemblywoman Sheila Oliver, potential next Lieutenant Governor; Tammy Murphy, potential first lady of the state; Marguerite Schaffer, Somerset Democrat Chair; Dr. Khyati Joshi, Co-Chair NJ State South Asian Caucus; and Patricia ...

Department of Justice: ISIS Sympathizer Arrested in Cranford, Plotting the "Next 9/11" with Two Accomplices

October 8, 2017

NEW YORK, NY – The Department of Justice released details of a thwarted terror plot to attack New York City during the summer of 2016 on Friday.

Three men, who were arrested in 2016 and 2017, planned to detonate bombs in Times Square and the New York City subway system and shoot civilians at concert venues in support of ISIS, according to the Department of Justice.

The three arrested ...

Medicare Advantage VS Medicare Supplement

October 20, 2017

There is a huge debate about which one is better, Medicare Advantage or Medicare Supplements. These are two different vehicles that can both produce similar goals for a consumer. Medicare Advantage and Medicare Supplements are NOT the same thing, although they may achieve similar goals. 

Medicare Advantage plans take a more all-inclusive approach to Medicare than Medicare ...

Wait. What?

Don’t you have homework to do?

 

My teenage daughter is watching TV, texting, facetiming, instagramming, listening to music, and typing on a laptop all at the same time. 

 

Don’t you have homework to do?  I have to repeat myself a little louder because she is insulated in her electronic cocoon by ear buds.

 

“I am doing homework,” ...

Paying tribute to 'Shakespeare in Love'

Shakespeare Theatre of New Jersey pays tribute to ‘Shakespeare in Love’

By Liz Keill

MADISON, NJ – Many audiences loved the film version of “Shakespeare in Love,” which won the best picture Academy Award in 1999, with dialogue by Marc Noonan and Tom Stoppard. Adapted by Lee Hall for the stage, much of the dialogue remains. The production has a warmth and ...