WEST ORANGE, NJ — As residents continue to practice social distancing, some parents are looking for ways to keep their children busy. Recognizing this, Adam Goldman, who owns the Dunkin' Donuts located across the street from the Turtle Back Zoo in West Orange, has created a do-it-yourself (DIY) doughnut-decorating kit for families to design at home.
The kits include six freshly made doughnut rings, chocolate, vanilla and strawberry frosting, as well as rainbow sprinkles, knives and instructions that begin with a reminder for people to wash their hands.
“We heard stories about how parents were frustrated because they couldn’t find enough activities to keep the kids busy,” said Goldman, who came up with the idea after having “friends make doughnuts in [the] kitchen at the Northfield store.”
Seeing how much fun they had, Goldman's general manager, who has three kids of her own, suggested creating kits for local families to do at home.
Another family that acted as "guinea pigs" once the kit was put together "had a blast making them [as a] yummy dessert after dinner," Goldman said.
Goldman announced in March that be selling the kits on certain dates in April for $9.99 and was inundated with more than 600 pre-orders.
“This thing has totally blown up,” said Goldman, who has sold the kits twice this month already and plans to do so again after Passover.
In addition to garnering so much interest from the community, Goldman said he is also thrilled that the project has allowed him to “add more hours for staff members” who have helped him prepare and sell the kits.
On Saturday, traffic was backed up going toward Livingston, as cars lined up to pick up their kits at the drive-through window.
Although pickups were scheduled to run from 9 a.m. to 1 p.m., West Orange resident Jennie Schaeffer-Goldberg said the store was down to only 100 kits by 10:15 a.m., and the line of cars was still “down Northfield Avenue.”
Fellow resident Claudia Locricchio and her sons—Gianni, 11, and Angelo, 8—also picked up a kit. Locricchio reported that Angelo “thought the doughnuts were amazing,” while his brother “liked creating his own [doughnut].”
Their mom was pleased that “the doughnuts were fresh” and that the frosting was “perfect with 15 seconds in the microwave.” She also liked sprinkles shaped like the letter “D," stating that they were “a cute addition to the kit.”
“I love the idea because it’s not only a treat; but it’s an activity too," said resident Janice Berman. "Adam came up with a smart idea.”
Samantha Dice, also of West Orange, said her son, Dominick, 7, “enjoyed making birthday donuts for his grandma and a family friend.”
“It was a really big event,” said Goldman, who looked forward to offering the kits again after the holiday. “There shouldn’t be an issue with running out, so people should be able to spread out stopping by throughout the day.”