WEST ORANGE, NJ – In recognition of National Clean Up Day and in support of the township’s #KeepWestOrangeClean initiative, residents of West Orange recently joined of thousands of communities across the country to keep clean up the streets in their neighborhoods.

“It has been great to see all of the positivity this campaign has brought to the community,” said West Orange Mayor Robert Parisi. “What started as a few residents picking up trash on a weekend, has turned into a social media campaign that has everyone wanting to get involved. It’s contagious and a no-brainer. Keeping our streets clean and welcoming helps our residents, local businesses and the environment.”

After experiencing an outpouring of interest in the inaugural event in 2017, which saw an estimated 225,000 participants throughout the country, National CleanUp Day looked to expand its impact this year in order to continue working toward the goal of eliminating litter across the nation.

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National CleanUp Day, a non-profit organization whose sole purpose is to assist in promoting a clean outdoors for all, was founded by Steve Jewett and Bill Willoughby to create partnerships for a national, annual, one-day event.

The 24 hours dedicated to picking up and disposing of litter is an opportunity for citizens who use public spaces to join others in keeping them pristine.

“A key concept of National CleanUp Day is that, if you’re not having fun, you are doing it wrong,” the co-founders said.

According to a 2009 study done by Keep America Beautiful, one of the strongest contributors to littering behavior is the prevalence of existing litter. National CleanUp Day explains that while one day of cleanup might not sound like much, it is likely to have a lasting effect throughout the year.

West Orange has often been recognized for it environmental initiatives, and has received several grants from the New Jersey Clean Communities organization. A resident-initiated weekly trash pick-up campaign has recently gotten the attention and participation of community members, students, clergy member, police and firemen, local sports organizations, members of the township council, public school faculty members and more.

Click HERE to get involved in the local #KeepWestOrangeClean initiative.