WESTFIELD, NJ — Adlers Jewelers, which has been in Westfield for 27 years, celebrated its new, larger space at 217 North Ave. recently with a grand opening celebration. The showroom, next door to its old space, is double the size and includes an updated designer jewelry boutique and new bridal jewelry salon.

The secret to the shop’s success is its loyal customers, according to Jeff Arkin, who owns Adlers with his brother Andy Arkin.

“We have great customers. They’re loyal and they keep coming back,” Jeff Arkin said. “We carry the best designer brands in our industry. I really think that the overall theme is that we want to give the customer the best experience that we can, because that’s what’s going to set us apart.”

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Learn more at www.adlersjewelers.com

Adlers was one of several downtown businesses to be awarded a grant recently to improve the outside of the building as part of the DWC’s Façade Rennovation Incentive Grant Program.