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Candidate Statements

Wishing Everyone a Happy and Safe 4th of July Weekend

July 2, 2015

I would like to wish everyone a happy and safe 4th of July weekend. Following is a speech I gave when I was first elected to the Westfield Town Council: It is a real honor and privilege for me to ...

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Letters to the Editor

Synopsis of Westfield Board of Education Meeting on June 16

June 19, 2015

RECOGNITION OF ACADEMIC SCHOLAR Board President, Richard Mattessich, presented a Board of Education certificate of achievement to Westfield High School graduating senior, Jorge Ledesma.  ...

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Today's Events

Police Blotter

In Westfield, Car Damaged, Bikes Reported Stolen

July 1, 2015

July 1, 2015 1:31 a.m. Officers McCarthy and Martinez arrested Zenasia Bowers, age 20, of Elizabeth subsequent to a motor vehicle stop in the area of Mountain Avenue and Kimball Avenue on an ...

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Columns

In the Schools

Westfield Grad Earns Gold Medal in National Latin Exam

Westfield High School recent graduate Jameson Maher earned a gold medal on the National Latin Exam for four consecutive years, it was announced by the University of Mary Washington, which administers ...

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Lost in Suburbia®

Getting Under My Skin

“What do you think this is?” my husband asked me, pointing to his elbow. “That is your elbow,” I stated matter-of-factly. “No, these red spots,” he ...

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JCC NEWS

Camp Yachad is in Full Swing

Summer 2015 is here, and Camp Yachad is in full swing. We had an exciting first day.  Our brand new zero-entry pool is open and our youngest campers had a great time splashing around in ...

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The Floor Plan

Indoor Comfort, Outdoor Living

It's that time of year. The time when we get to expand our living spaces and spend more time outdoors. When you're looking to decorate an outdoor space, you want to have all the comforts of ...

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ViaNutrition

What is the Difference Between Infrared and Traditional Saunas?

I love, love, love the infrared sauna. It is so peaceful and makes you feel shut off for a half an hour. The benefits of that alone are brilliant. The benefits are far-reaching for your well-being ...

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Experts of H.O.M.E.

Tips for Backyard Entertaining

Summer is in full swing. Is your home ready for entertaining? It’s time to enjoy your home, inside and out. Here are some of our favorite hacks for backyard fun this summer. To chill ...

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Monday with Millicent

Westfield Art Association (WAA) Members Exhibit Artwork at Mulberry House in Westfield

Come View the Exhibit and Stay for Lunch or Dinner Westfield, New Jersey, is buzzing about the first in a series of exhibitions that will be presented by Members of the Westfield Art Association ...

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Personal Fitness: In the Studio

What is Personal Training? First in a 4-Part Series

After the brutal winter we had this year - which was almost immediately followed by mid-summer-esque temperatures - we weren't left with much spring time to gradually shed off our heavy winter ...

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Lindabury Legal Corner

Shareholder and COO of Lindabury, McCormick, Estabrook & Cooper Named Chairman of LEGUS Law Advisory Board

Lindabury, McCormick, Estabrook & Cooper is proud to announce that shareholder William R. Watkins has been named Chairman of the Advisory Board of LEGUS. To read about it, click here.   ...

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Westfield Area Y

Westfield Area Y's Summer Enrichment Class Makes Camouflage Hats for Wild Animal Day

The Westfield Area Y’s Summer Enrichment Class at the Robert & Virginia Bauer Branch located at 422 East Broad Street in Westfield recently made a special project for Wild Animal Day. The ...

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Point View WealthPoints

Take Advantage of the Greek Tragedy

Concerns of a Greece banking failure and an exit from the European Union have dominated the news headlines once again, and have helped take the global financial markets on a roller coaster ride.

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The Academic Coach

The Summer Plan

The 2014-2015 Academic year is done! Now families can take a deep breath, celebrate successes, and enjoy some free time. But there is one last thing to do and we can help. Chyten Millburn ...

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Carlo’s Bakery in Westfield Celebrates Grand Opening

By MILLICENT K. BRODY

September 1, 2013 at 7:25 PM

WESTFIELD, NJ — They came before the sun was up, lining East Broad Street from the front door of Carlo’s Bakery all the way to the corner of Prospect Street and half way up the block and again from the front door down East Broad Street and around the corner of North Avenue, almost to Lord & Taylor, and still they were arriving.

Not only were they standing in droves, but many brought lawn chairs, having arrived even earlier in the morning and spreading out across the street from the new Carlo’s Bakery. They were waiting for the doors to open and Bartolo “Buddy” Valastro Jr. to emerge. 

To foster the excitement, every now and then the bakery’s doors would open and servers would emerge with trays held high, filled with samples of baked goodies. To the dismay of many, space between the front door and the crowd was so limited that the serving trays were wiped clean within a blink of an eye by those closest and with the longest arms.

An Italian-American celebrity chef, entrepreneur and the subject of the TLC network show "Cake Boss," Valastro began working at his family’s business, Carlo’s Bakery in Hoboken, at the age of 11.  Six years later, his life changed completely. With the passing of his dad, at the young age the age of 17, Valastro became the next “Cake Boss.”

Not only is charming Buddy the star of his own reality show, he is the master of a bakery factory located at Lackawanna Center in Jersey City. With additional space a constant issue, the “Cake Master” is now able to create an amazing quantity of his specialty cakes, as well as many other treats, for customers throughout the country, as well as in Europe and Asia.

“We are truly excited to be a part of the Westfield community,” said the charismatic star. “With the opening of Carlo’s Bakery, we created 40 new jobs. The town has been really good to us.”

And, he said, “We believe Westfield is the perfect community for our products.”

The shop is similar to the one that started it all in Hoboken, with all of the same pastries and cakes, including their famous lobster tails and cannolis. But there’s a twist—the Westfield location will also offer creations solely at this location as well as a custom cake bar like the one that was first introduced in Carlo’s Ridgewood shop.

“We believe our ‘Old-World’ bakery is exactly what you’d discover if you visited your grandmother’s neighborhood. We use only the finest ingredients in our products and are assured that they taste the best.”

And as for fans, “My show attracts the entire family,” he said. “I know I am inspiring teenagers to come to my bakery and experience our products.”

Olivia London of Scotch Plains arrived that morning at 9 a.m. “I’ve been to Ridgewood a few times,” she said. “It is always exciting.”

“My girls love the show,” said Vilma Galo of Westfield. “Every episode is exciting. We love watching them bake all different kinds of cakes and enjoy watching the many competitions.”

“Our entire family are fans of the ‘Cake Boss’ and Buddy,” said Lindsay Biebelberg of Springfield.

The word most mentioned by parents enjoying the opening was “fondant.” Typically used on many of Valastro’s novelty cakes, sugary fondant is like edible Play-Doh that can be used to create smooth surfaces on cakes and shaped into an assortment of decorations.

In an effort to continually inspire folks of all ages, including teenagers, Valastro encourages folks with ideas for “projects” to request a consultation. 

“The consultation experience is one of the best parts of our business,” said the Cake Boss. “As the cake is the backdrop of any reception and the focal point of hundreds of pictures, we take great pains to make each freshly baked confection as exceptional as the event.”

According to Frank Curcio of Annandale, NJ, “Carlo’s is famous for preparing life-size images of his specialty cakes. Not only are the cakes spectacular, they are delicious. He also uses huge trucks to transport his confections.”

“When planning a special occasion, I encourage our customers to really brainstorm ideas for their perfect potential celebratory cake. Regardless of the occasion, remember, it is your event and you should look forward to something spectacular. After all, it is not just a cake, it is your special cake—your ‘moment!’”

Carlo’s Bakery is located at 21 East Broad Street in Downtown Westfield.

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