Town Editor

Thumb_4421559c31dddfecae6e_img_0076_internet_ready
Jackie Lieberman
908-279-0303

TAP Into Another Town's News:

TAP Into Another Town's News:

Carlo’s Bakery in Westfield Celebrates Grand Opening

September 1, 2013 at 7:25 PM

WESTFIELD, NJ — They came before the sun was up, lining East Broad Street from the front door of Carlo’s Bakery all the way to the corner of Prospect Street and half way up the block and again from the front door down East Broad Street and around the corner of North Avenue, almost to Lord & Taylor, and still they were arriving.

Not only were they standing in droves, but many brought lawn chairs, having arrived even earlier in the morning and spreading out across the street from the new Carlo’s Bakery. They were waiting for the doors to open and Bartolo “Buddy” Valastro Jr. to emerge. 

To foster the excitement, every now and then the bakery’s doors would open and servers would emerge with trays held high, filled with samples of baked goodies. To the dismay of many, space between the front door and the crowd was so limited that the serving trays were wiped clean within a blink of an eye by those closest and with the longest arms.

Sign Up for E-News

An Italian-American celebrity chef, entrepreneur and the subject of the TLC network show "Cake Boss," Valastro began working at his family’s business, Carlo’s Bakery in Hoboken, at the age of 11.  Six years later, his life changed completely. With the passing of his dad, at the young age the age of 17, Valastro became the next “Cake Boss.”

Not only is charming Buddy the star of his own reality show, he is the master of a bakery factory located at Lackawanna Center in Jersey City. With additional space a constant issue, the “Cake Master” is now able to create an amazing quantity of his specialty cakes, as well as many other treats, for customers throughout the country, as well as in Europe and Asia.

“We are truly excited to be a part of the Westfield community,” said the charismatic star. “With the opening of Carlo’s Bakery, we created 40 new jobs. The town has been really good to us.”

And, he said, “We believe Westfield is the perfect community for our products.”

The shop is similar to the one that started it all in Hoboken, with all of the same pastries and cakes, including their famous lobster tails and cannolis. But there’s a twist—the Westfield location will also offer creations solely at this location as well as a custom cake bar like the one that was first introduced in Carlo’s Ridgewood shop.

“We believe our ‘Old-World’ bakery is exactly what you’d discover if you visited your grandmother’s neighborhood. We use only the finest ingredients in our products and are assured that they taste the best.”

And as for fans, “My show attracts the entire family,” he said. “I know I am inspiring teenagers to come to my bakery and experience our products.”

Olivia London of Scotch Plains arrived that morning at 9 a.m. “I’ve been to Ridgewood a few times,” she said. “It is always exciting.”

“My girls love the show,” said Vilma Galo of Westfield. “Every episode is exciting. We love watching them bake all different kinds of cakes and enjoy watching the many competitions.”

“Our entire family are fans of the ‘Cake Boss’ and Buddy,” said Lindsay Biebelberg of Springfield.

The word most mentioned by parents enjoying the opening was “fondant.” Typically used on many of Valastro’s novelty cakes, sugary fondant is like edible Play-Doh that can be used to create smooth surfaces on cakes and shaped into an assortment of decorations.

In an effort to continually inspire folks of all ages, including teenagers, Valastro encourages folks with ideas for “projects” to request a consultation. 

“The consultation experience is one of the best parts of our business,” said the Cake Boss. “As the cake is the backdrop of any reception and the focal point of hundreds of pictures, we take great pains to make each freshly baked confection as exceptional as the event.”

According to Frank Curcio of Annandale, NJ, “Carlo’s is famous for preparing life-size images of his specialty cakes. Not only are the cakes spectacular, they are delicious. He also uses huge trucks to transport his confections.”

“When planning a special occasion, I encourage our customers to really brainstorm ideas for their perfect potential celebratory cake. Regardless of the occasion, remember, it is your event and you should look forward to something spectacular. After all, it is not just a cake, it is your special cake—your ‘moment!’”

Carlo’s Bakery is located at 21 East Broad Street in Downtown Westfield.

TAP Into Another Town's News:

Sign Up for E-News

Westfield

Letters to the Editor

Synopsis Of a Westfield Board of Education meeting on Feb. 2

February 4, 2016

DISTRICT AND BOARD GOALS UPDATE In September, I introduced goals which were developed for both the District and Board for the 2015-2016 school year. Following is a report on the mid-year ...

Read the Full Story »



Upcoming Events

Sat, February 6, 8:00 AM

Lincoln School Multi-Purpose Room, Westfield

Special Meeting of the Westfield Board of ...

Education

Sat, February 6, 12:00 PM

Woof Gang Bakery, Westfield

Meet & Greet with Therapy Dog (New Date)

Carousel_image_f1891abc423e7db4199b_biggame

Sun, February 7, 5:30 PM

Oh' Brian's on the Green, Clark

Oh' Brian's on the Green BIG GAME Party this ...

Food & Drink



Police Blotter

More Westfield Residents Report Stolen Snowblowers

February 3, 2016

January 31, 2016 12:51 p.m. PO Donovan arrested Gerkenz Senesca, age 25, of Roselle, NJ, on a Cranford warrant. Subject was processed and ROR’d. January 31, 2016 7:36 a.m. POs ...

Read the Full Story »



Columns

Westfield Area Y

Westfield Area Y Offers Free Healthy Heart Activities During American Heart Month

February is American Heart Month and as a leading nonprofit dedicated to improving the nation’s health and well-being, the Westfield Area Y located at 220 Clark Street in Westfield is offering ...

Read the Full Story »



In the Schools

David Duelks Appointed Principal Tamaques Elementary School

David Duelks has been appointed principal of Tamaques Elementary School in Westfield, where he served as acting principal for 10 months. Following a search process that included 80 applicants,

Read the Full Story »



Evalyn Dunn Gallery

Just in Time for Valentine's Day!

This Valentine's Day, present your loved one with a handmade necklace or pair of earrings from jewelry designer Miriam Seiden.   Each piece is a one-of-a-kind work of art.

Read the Full Story »



SERVPRO - Helpful Tips Regarding Fire & Water Clean Up & Restoration

How To Deep Clean an Oven

Prentiss Architects Regularly cleaning your oven is the best way to ensure you don’t end up with an appliance that looks older than it really is and it’s the best way to ...

Read the Full Story »



Point View WealthPoints

Achieving a Better Life Experience

In late 2014, Congress passed the Achieving a Better Life Experience Act (ABLE) — think of it as creating 529 accounts for those with permanent disabilities. ABLE accounts can ...

Read the Full Story »


A Little Bit of Knowledge

Notable Trends for The Housing Market in 2016

Now that we’re entering our eighth-year post market crash, we’ve made some great progress and have seen an impressive comeback in the housing industry, but what will 2016 bring? I have ...

Read the Full Story »


Lost in Suburbia®

Dieting is for the Dogs

According to a recent survey by The Association of Pet Obesity, half of our nation’s pets are overweight. So apparently now, even dogs have to worry about bathing suit season. Not that ...

Read the Full Story »


Lindabury Legal Corner

Lindabury Adds Seasoned Trusts & Estates Partner

Lindabury, McCormick, Estabrook & Cooper is pleased to announce the addition of attorney Mary Patricia Magee to its Wills, Trusts & Estates Practice. Mary Pat has more than 30 years' ...

Read the Full Story »


In Search Of Flavor

What The Fork Are You Eating!

I recently went to a food lecture on practical and healthy eating. When I learned of the event, my first reaction was that this was going to be a completely one-sided “discussion” given ...

Read the Full Story »


Keller Williams Realty: Real Life ... Real People

Decluttering to Sell

Pretend this is the first time you are seeing your house. Review each room with a fresh set of eyes. Is there excess furniture? Keep in mind that when selling your house, potential buyers and agents ...

Read the Full Story »


Lost & Found Pets

Cat Missing from Westfield Home

UPDATE: Found! Danny was lost on Downer Street in Westfield. He is a neutered male. Microchipped. Shy with strangers. If you see him, call Robbie at 908-787-4571.

Read the Full Story »


Rivero CPA

Don't Miss These Important Deadlines!

Businesses: Information for reporting to employees/subcontractors need to be reported via W-2 forms to employees and 1099 forms to subcontractors. W-2 forms to employees  The forms ...

Read the Full Story »


Connecting Commerce and Community

GWACC Winter Speaker Series Begins Feb. 15

Greater Westfield Area Chamber of Commerce presents a Winter Seminar Speaker Series at The Crossroads, 78 North Avenue, Garwood, NJ 07027 from 5 - 7:30 p.m., February 15, 2016. Featuring Jim ...

Read the Full Story »


Talking About Grief

Talking To Your Child About Dying – Step One: Honesty

“My husband is going to die and I have no idea how to tell our 3-year-old daughter.” This sentence comes speeding through the receiver the moment I pick up the phone. If this were my ...

Read the Full Story »


Employment Law

Harassment Against Women

Sexual and gender harassment have been around for as long as women have been in the workplace. While New Jersey is a progressive state to work in, being here does not ensure that the workplace will ...

Read the Full Story »


The Seventh District Congressional Report

The Seventh District Congressional Report

Congressman Leonard Lance (NJ-07) hosts Congressman Fred Upton (MI-06), Chairman of the House Energy and Commerce Committee, of which Lance is a member. The duo discussed the dozens of bills that ...

Read the Full Story »