WESTFIELD, NJ — CoolVines, the popular boutique wine shop in Downtown Westfield, is now NosVino. Owner Erick Garcia said the name change and new look, as well as some new products, are in line with his hopes to make the shop more his own.

NosVino means “our wine,” he explained.

“I just felt it was the right time to take that step,” said Garcia, who has owned the shop almost exactly one year. “My wife Alicia and I are extremely excited to be launching our own brand and want our customers to know we’ll be doing it with the same great staff, same great products and with a greater emphasis on enhancing their shopping experience.”

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A grand opening party, open to the public, is planned for Saturday, Aug. 20, from 2 p.m. to 5 p.m. with live music and free tastings.

“We’ve been here for a year and I feel as though the community has welcomed us with open arms, so we do our best to give that back,” Garcia said.

NosVino will continue to carry wines, beers and spirits from smaller producers that focus on quality and value, he said, as well as some better-known brands that customers have been asking for. Their popular weekly tastings and wine club will continue, as well.

Some of the things they’re working on include:

·       A loyalty program that will reward their more frequent customers.

·       Expanding their delivery program to Downtown Westfield restaurants and Westfield residents.

·       A new website, www.nosvino.com, which will facilitate these enhanced features and the overall shopping experience. (Coming soon.)

“I feel that wine tastes better when you share it with friends and family,” Garcia said. “NosVino, ‘Our Wine,’ is based on the premise that wine is meant to be shared, explored and enjoyed by all. So our goal is to help make wine more accessible and inclusive.”

 Customer service is paramount at NosVino.

“I'm a consumer first and foremost, so providing quality and value to our customers is important to us,” Garcia said. “Wine can be a bit intimidating at times, but the reality is that you and your taste buds are your own best judge. Our job is to simplify the process and help you pick the right wine for you and your occasion.”

NosVino is located at 127 Central Ave. Free parking in back. Call 908-232-5050.

Editor’s note: NosVino is an advertiser on TAP into Westfield. To learn about becoming an advertiser, call 917-676-2302 or email jlieberman@tapinto.net.