Business & Finance

Local ‘Momtrepreneurs’ Launch Website and Event Company Moxy & Main

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Moxy & Main co-founders Marnie Nathanson of Cranford, Sarah Himmelbaum of Scotch Plains, Jaime Molinaro of Nutley and Megan Brown of Westfield. Credits: Moxy & Main
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WESTFIELD, NJ — Moms, listen up: The mom-centric website and events company that brought Bethenny Frankel to Westfield’s Baby GAP in October launches moxyandmain.com on Tuesday.

Based in our area with women from Westfield, Scotch Plains, Cranford and Nutley at the helm, the company is re-launching its former brand Mommies247 as Moxy & Main and expanding nationwide in response to what they see as a growing demand for a reliable, relatable and entertaining website and events company for moms.

"New year, new us,” said Sarah Himmelbaum, Co-Founder/CEO, who lives in Scotch Plains. “After listening to feedback from our members and compiling a dynamite national team, the stars aligned for us to rebrand and launch on a national level.”

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The idea is to expand while growing stronger in each individual community by employing “Moxy mayors” on the ground in each of its towns—moms who work as independent contractors to anchor Moxy & Main in their own communities.

Starting with more than 35,000 engaged members, Moxy & Main says it already has a strong footprint in Hoboken, Westfield and Montclair. They have recruited “mayors” in California, Minnesota, Chicago, Texas and Florida and, here in New Jersey, they are expanding into Summit, Monmouth and West Essex territories.

Nationwide and local deals will be the driving force behind the “& Main” part of the brand. With their free memberships, moms will be able to access exclusive breaks from participating brands online as well as local establishments, with an emphasis on shopping small and shopping local.

“From the latest fashion trends and toys to the best place for date night, we are excited to provide our members with a place to be VIP in their community and enjoy the benefits of a one-on-one relationship with our loyal national brands,” said Himmelbaum.

In addition to deals, Moxy & Main’s website will offer content that moms around the country can relate to, plus a local spin. For example, a story about the importance of date nights may then link to a list of great date spots in Westfield.

But it’s not just about the website—Moxy & Main will plan more events in each town like the book signing with Bethenny, such as new/expectant mom socials, “Styl’d By” with GAP, sitter socials, family fun night, art in the park, date night out and the “Main Event,” a huge vendor event in three cities likely to take place this spring.

“We’re excited for our moms to continue to feel like someone is looking out for them,” said Co-Founder Marnie Nathanson of Cranford, who is spearheading media and talent relations. “Too often, when a woman becomes a mom, she forgets to make herself a priority. We’re here to help find herself again.” 

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