“An Ever Changing Town” will be the topic of Sherry Cronin, Executive Director of the Downtown Westfield Corporation (DWC) in her talk at the First Wednesday Luncheon of the Westfield Historical Society at noon, Wednesday, January 5, at the Echo Lake Country Club, 515 Springfield Avenue, Westfield.
 
Mrs. Cronin’s talk will center around the economy, its affect on the retail merchants of Westfield and the efforts of the DWC to help them in every way possible to maintain maximum retail sales. The use of many and fresh new promotions, a newsletter “Westfield Today” and grants are just a few of the ways Mrs. Cronin, her staff and board members have been able to keep downtown Westfield vibrant.  The Downtown Westfield Corporation (DWC) was formed in 1996 to combat the rise of malls in the area which from the 1970s had increasingly caused small businesses to fail and store vacancies to increase steadily until it had reached nearly 40% by the early 1990s.  Mrs. Cronin came here at that time as a volunteer and in 2001 became its Executive Director.
 
Mrs. Cronin has received several awards for her accomplishments in making Westfield one of the country’s outstanding main street centers and is also involved with many non-profit organizations including the Westfield Historical Society where she is the Vice President of Community Relations.  All those wishing to attend the luncheon are asked to make a reservation by calling (908) 233-2930 by noon, Monday, January 3. The cost of the luncheon is $18, including gratuity.