WESTFIELD, NJ — Westfield’s Trader Joe’s is now twice the size it was last week, thanks to an expansion into the former Wells Fargo Avisors building next door that opened quietly to the public Tuesday, June 11.
With its low-priced gourmet, healthy and organic food selections, friendly employees and wide selection of value-priced wine and liquor, Trader Joe’s is one of the most frequented grocery stores in Westfield.
With this expansion, problems of scarce parking, narrow aisles and the need for employees to constantly restock the shelves may be alleviated.
Alison Mochizuki, director of public relations for Trader Joe's, explained, “We chose to expand the Westfield store to enhance the customer experience by creating more space to walk around, more checkouts and more … products.”
While the renovation is not complete (it is expected to be finished next month), much of the new area is stocked and decorated in Trader Joe’s tiki-themed décor, complete with a larger wine and liquor section.
Customers entering the store today for the first time since its expansion showed looks of surprise.
“I’m excited that they finally expanded. It’s always so crowded there,” said Trader Joe’s fan Tokar Glenn.
Trying to navigate through Trader Joe’s can be a bit tricky now that products have been moved to new locations, some noted. Some customers seemed confused and disoriented as they tried to locate their favorite items.
Many customers are hoping for a wider selection of products with the expansion. However, according to Mochizuki, the store will shelve “more products of the current selection.”
“At Trader Joe's, we introduce up to a dozen new items every week in our stores,” said Mochizuki. To see what's new, visit http://www.traderjoes.com/whatsnew.asp.
The expansion has met with mixed opinions.
“Trader Joe’s expanding can only be a good thing for this area. Almost every mom I know shops there on a regular basis, at least a few times a week, including me,” said Debbie Doctofsky-Solomon.
But one local fan told TAP, “It’s too big. It loses its cache. It becomes like any other supermarket. It’s better as a boutique."
For the most part, the expansion is being welcomed with much enthusiasm. For more about Trader Joe’s and its products, visit: http://www.traderjoes.com/.