Ryan Krasnoo spent his childhood dribbling a soccer ball and playing on one Westfield travel team after another. He eventually captained the 2009 Westfield High School team but figured his soccer career would end once he got to the University of Michigan.
Boy, was he wrong. Krasnoo is now the Senior Coordinator of Digital Content for the Major League Soccer power Seattle Sounders.
Krasnoo credits his time at the Sports Broadcasting Camp now headed by Nets announcers Chris Carrino and Tim Capstraw for launching him into a modern-day journalism career.
“I learned so many different nuances and tricks of the trade that I never would have been able to on my own,” Krasnoo said. “The camp gave me firsthand experience with some of the best broadcasters in the business who really helped me hone my skills.”
One of those early experiences was being selected to represent the camp by calling a half-inning of a Somerset Patriots game on WCTC with current ESPN broadcaster Adam Amin.
“Calling that half inning of play-by-play live on the radio confirmed my love of broadcasting,” Krasnoo said. “It was the most exhilarating experience getting to practice in a real-life setting, and I’m so grateful to have had the chance to do that. Working with Adam was incredible, he’s tremendously talented. We still keep in touch and I love turning the TV on and seeing him enjoy success at the highest level.”
Krasnoo almost immediately found a journalism niche at Michigan where he joined the school’s newspaper and radio station doing play-by-play and color commentary of various Wolverine teams. He eventually was hired by The Big Ten Network and called several TV games.
Graduation saw him return home where he took a writer/editor position in New York at Sports Illustrated covering West Coast games for SI.com. He also broke a major story in the college football world last year, the renewal of the Michigan-Notre Dame football series.
“I still have close ties in the Michigan sports community and I was tipped off by someone I trusted who was close to the situation,” Krasnoo said. “Working for a heritage brand like Sports Illustrated gave me a springboard of credibility, and from there it took on a life of its own. I was picked up by all sorts of different outlets: ESPN, NFL.com, every Michigan and Notre Dame blog. I was happy to break something with a decent amount of significance to those two fan bases.”
But Krasnoo missed soccer and parlayed a college internship at MLSsoccer.com into his Sounders job where he provides written and video content for SoundersFC.com appealing to a rabid fan base that draws more than 42,000 a game.
The move to Seattle meant leaving his Westfield roots again.
“It wasn’t easy, but I knew it was something I needed to do,” Krasnoo said.” I was at a point in my life where I was ready for a new adventure and a desire to experience something new. The East Coast would always be there for me, but I wanted to test myself in a different and challenging environment.
Krasnoo believes other area students can also be successful in the sports journalism field.
“A broadcaster once told me, ‘The only way to work in this business is to work in this business,’ and that has stuck with me,” he said. There’s no real stepping stone to get where you want to go. You have to be willing to sacrifice and try and get as many reps as you can. It’s not something you can really practice on your own in isolation, so the more often you can get in front of a microphone the better.”